News

Introducing SoBe Essential Energy

@@img1March 2007 – SoBe recently unveiled Essential Energy, a new line of juice based energy drinks made with ginseng, guarana, yerba mate and real fruit juice. Available in two refreshing…

Cadbury Plans to Separate Its Drinks and Candy Units

March 16, 2007 – Cadbury Schweppes, the British maker of Dr Pepper soft drinks and Dairy Milk chocolate, said Thursday that it planned to split off its American beverage unit…

Corn Prices Making Coke Gulp

Chicago, IL March 15, 2007 – Coca-Cola may investigate alternatives to high fructose corn syrup, its main sweetener in the U.S. market, because of high corn prices, a company executive…

Gatorade A.M.: It’s What’s for Breakfast

March 15, 2007 Q. On its label, Gatorade A.M., a new sports drink, says it “helps put back the fluids and energy you lose during a full night’s sleep.” Should…

Guayaki Announces New Organic Yerba Mate Fusions

@@img1Sebastopol, California (March 14, 2007) – Guayakí is pioneering the future of beverages with three new Organic Yerba Mate Fusions: Pure Endurance; Pure Passion; and Pure Mind. These innovative functional…

2007 Natural Products Expo West recap and photos

Visit Photo Gallery (note there are multiple pages to the gallery) Bigger and better than ever, Natural Products Expo West and SupplyExpo took place March 8-11 at the Anaheim Convention…

airforce Nutrisoda Boards The Style Bus

MINNEAPOLIS, (March 13, 2007) – airforce® Nutrisoda® announced today that it will be one of the featured products on The Style Network’s “Style Bus” tour. The Style Bus will be…

Coke And L’Oreal Partner On New Health Beverage

NEW YORK – March 12, 2007 – Brandweek reported that Coca-Cola and L’Oréal are partnering to create a new health-and-beauty beverage to launch in 2008, sources said. Currently called Lumaé,…