BAZZA High-Energy Tea Announced as Official Sponsor of USA Rugby
BOULDER, CO – February 1, 2007 – USA Rugby and Cooper Tea Company have signed an agreement making BAZZA High-Energy Tea the official high energy sponsor for rugby in this…
News
Coke Lights the FUZE
FUZE, one of the last remaining core New Age beverage companies, has been acquired by the Coca-Cola Co. for an undisclosed sum, according to the Reuters news agency and a…
Wired Energy & Twisted Chopper in Xbox 360 ‘Crackdown’
January 19, 2007 – Everett WA – Unique Beverage Company, LLC announced that WIRED Energy Drinks and TWISTED CHOPPER Energy Drink will be the exclusive beverages displayed on billboards throughout…
Pepsi-Cola and Sierra Mist Suit up for the Super Bowl
PURCHASE, NY January 30, 2007 – The country’s biggest sporting event will feature two of the country’s most popular beverage brands as Pepsi and Sierra Mist share the spotlight on…
2007 Fancy Foods West Show Recap
View the Photo Gallery @@img1As the first national beverage tradeshow of the year, the Fancy Foods West Show is a great place to spot new beverage launches and line extensions,…
Honest Tea Announces $12 million Equity Infusion from Distributors & Strategic Investors to Support Aggressive Growth
Bethesda, MD January 29, 2007 – Honest Tea, maker of the nation’s top-selling organic bottled tea*, announced today that it has received $12 million in equity financing from three primary…
Whole Foods Market Unveils ‘Message of Love’ in a Bottle for Valentine’s Day
LOS ANGELES (January 29, 2007) As of January 29, Whole Foods Market is displaying a unique beverage from Aquamantra: I AM LOVED, Energy-Enhanced Natural Spring Water originating from San Diego’s…
BevNET’s Best of 2006
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Clearly Canadian Launches Highly Anticipated Natural Enhanced Waters; Three New Product Lines Target Daily Drinking Needs for Healthy Lifestyles
January 26, 2007 – VANCOUVER, British Columbia – Clearly Canadian Beverage Corporation is pleased to announce the launch of our new non-carbonated Natural Enhanced Waters: dailyEnergy, dailyVitamin and dailyHydration, a…
Hiball Energy Launches Its New Website and a New Sparkling Grapefruit Flavor to Its Line of Naturally Flavored Sparkling Waters with Energy
@@img1San Francisco, CA – Jan. 26, 2007 – Todd Berardi, Founder of Hiball Inc., announced the launch of Sparkling Grapefruit to its lineup of naturally flavored sparkling waters with energy.…
The Switch Beverage Company Pioneers New Category-Hybrid Juice/Soda
STAMFORD, Conn., January 2007 – The Switch Beverage Company has created a new beverage category of better-for-you beverages that have 100% of what consumers want and 0% of what they…
Drink to Your Health: ONE Natural Experience Introduces O.N.E.T Amazon Açaí: Grow Line of “Better for You” Beverages From Brazil
Los Angeles and San Francisco – Jan. 2007 – at the Winter Fancy Food Show, O.N.E.T (One Natural Experience) World Enterprises announced the launch of O.N.E.T Amazon Açaí, (pronounced: ah-sigh-ee)…
Hendrix Drink is Distasteful to Some; Some Fans Object
Are you (liquid) experienced? Jimi Hendrix, who died in 1970, lives on as a rock god — and an energy drink. His name has been licensed to Beverage Concepts, a…
Redline Owners try to Depose Dietrich Mateschitz
A federal magistrate judge ruled Monday that a South Florida company does not yet have the right to depose the Austrian marketing whiz behind a wildly successful energy drink in…