The Switch Beverage Company Pioneers New Category-Hybrid Juice/Soda

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STAMFORD, Conn., January 2007 – The Switch Beverage Company has created a new beverage category of better-for-you beverages that have 100% of what consumers want and 0% of what they don’t.

100% of what consumers want 0% of what they don’t want

. 100% Juice
. 100% RDA Vitamin C
. Great Natural Fruit Taste
. Refreshing Carbonation
. No High Fructose Corn Syrup
. No Added Sugar
. No Preservatives
. No Artificial Color
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The good news for distributors and retailers is The Switch means incremental sales: No other mass beverage has The Switch’s unique product proposition. The Switch – the only carbonated, 100% juice beverage on the national market – has beverages in an assortment of packaging that is great for home, school or people on the move. In addition to12 oz glass bottles that are available at Target and other select retailers, The Switch is introducing a brand, new 8.3 oz slim can. The new portable, “slim” can is great for school or any other place an active teen frequents. And at 8.3 ounces, it also directly addresses the wave of growing concern over portion size and number of calories.

Consumers are increasingly concerned about the nutritional value of their beverages. “The Switch is the perfect balance of juice and carbonation,” said Maura Mottolese, president of The Switch Beverage Company. “Teens and young adults love it because it has the bold taste of a juice and the carbonated refreshment of a soft drink. Moms love it because it is a healthier alternative that their kids want to drink.”

The Switch bottles come in eight popular flavors with broad appeal: Black Cherry, Watermelon Strawberry, Orange Tangerine, Grape, Tropical Punch, Apricot peach, Orange Mango and Fruit Berry. The Switch slim cans are available in Black Cherry, Grape, Orange Tangerine, Tropical Punch and Watermelon Strawberry.

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About The Switch
Founded in 2001, the Switch Beverage Company produces, markets and distributes The Switch brand, a carbonated, 100% juice beverage with 100% RDA of vitamin C. The Switch line has eight flavors and is all-natural with no preservatives and no sugar. It comes in a 12 oz glass bottle (available in a four-pack and by the case), and now in 8.3 oz cans (24 per case). Among other notable retailers, Target carries The Switch. Please see www.switchbev.com for more information.