BOULDER, CO – February 1, 2007 – USA Rugby and Cooper Tea Company have signed an agreement making BAZZA High-Energy Tea the official high energy sponsor for rugby in this country, marking the first time USA Rugby has elected to officially partner with a high-energy beverage.
“We are thrilled to welcome BAZZA as our sponsor and look forward to working with Cooper Tea to grow the sport, engage our fans, and promote BAZZA High-Energy Tea,” says David Voth, Vice President of Business Development for USA Rugby. “Both BAZZA and USA Rugby share a commitment to healthy, active living, with smart choices regarding diet and exercise.”
BAZZA High-Energy Tea is the first zero-calorie, high-energy tea. BAZZA delivers as much energy per ounce as existing energy drinks, but relies solely on the naturally-occurring xanthines found in four of BAZZA’s natural ingredients: green tea, yerba mate, guarana, and cola nut. No pharmaceutical-grade synthetic caffeine is added. BAZZA contains over 65mg. of antioxidants per bottle, including EGCG. Two flavors, green tea and raspberry tea, were launched nationally in 7-Eleven stores on January 12.
“One reviewer described BAZZA as being ‘curiously addictive.’ The same could be said of rugby,” says Cooper Tea Company CEO Barry Cooper. “I’ve played all my life and I can tell you, it’s an exciting game. There’s a reason it is the second most popular sport in the world. Soccer was imported to the U.S. and become a huge phenomenon in schools and universities, which led to the formation of the professional Major League Soccer. Mark my words; the same thing is bound to happen with rugby.”
In conjunction with this announcement, Cooper Tea has launched a BAZZA Rugby Scholarship & Awards campaign. For every bottle of BAZZA High-Energy Tea sold in February, a portion of the profits will be used to fund scholarships and awards that recognize excellent rugby play at the team and individual level.
Official sponsorship status gives BAZZA sole ownership of the high-energy category for all USA Rugby sanctioned events: clinics, playoffs, championship events, and international invitational; exclusive broadcast partner of the USA Rugby College National Championship; exclusive pouring rights at all USA Rugby club series, play-offs and championship events; naming rights for the USA Rugby college national championships; and presenting sponsor status for the USA Men’s National Team International Invitational, a match versus the world famous Munster Rugby Club in August 2007, held prior to the Rugby World Cup in France in October.
About Cooper Tea Company
Cooper Tea Company manufactures premium tea products and sells them through its distribution networks in select markets across the United States. BAZZA was developed by Cooper Tea CEO, Barry Cooper. Barry is a classically-trained Tea and Herb Master. His 40 years of experience in these dual areas gave him the vision for a smarter energy beverage, using natural ingredients to achieve high-energy stimulation. Visit www.coopertea.com and www.bazzatea.com for more product and company information.
About USA Rugby
USA RUGBY is the national governing body for rugby and is a member of the United States Olympic Committee (USOC) and the International Rugby Board (IRB). The organization is responsible for the development of boys, girls, high school, collegiate and club athletic programs, and ultimately, the nine national teams representing the United States in international competition. For more information, visit www.usarugby.org.