Liquid Salvation Invades New York City
Lake Tahoe, NV – Liquid Salvation, a premium bottled water featuring a stylish fighter pilot-style flask, is now available in clubs, convenience stores, delis, and natural food markets throughout Manhattan.…
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LIV Sports Drink Now Available at Dean & DeLuca
@@img1PRINCETON, N.J. and NEW YORK, NOV 1 – Building on its popularity in Manhattan, LIV Natural, the innovative new sports drink, is now available at Dean & DeLuca. LIV, which…
Sambazon Finalist for State Dept. Corporate Excellence Award
Twelve finalists were selected today for the Secretary of State’s prestigious 2006 Award for Corporate Excellence (ACE). These U.S. companies were chosen from 55 nominations submitted by American Ambassadors around…
airforce Nutrisoda and PF Flyers Fly First Class Together
@@img2MINNEAPOLIS, (Oct. 31, 2006) airforce® Nutrisoda® announced that they will be outfitting their team of lifestyle marketing managers in PF Flyers action shoes. The partnership between airforce Nutrisoda and PF…
FDA Hearing Will Review Rules ‘Functional’ Foods
WASHINGTON – It’s time to taste-test some new rules for “functional” foods, federal officials declared Wednesday. These are foods that pack a special punch, or at least so their labels…
Store Sells ‘Cocaine,’ Till Callers Snort ‘No’
Oct. 24–The poster on the window boasted: “The Legal Alternative: Cocaine Energy Drink Sold Here.” Yes. Right there in the refrigerated section of a San Jose 7-Eleven. Nestled beside the…
Two of Three Coke Spy Suspects Plead Guilty
Two of the three suspects in a case involving corporate espionage at the Coca-Cola Co. have pled guilty, but one more, a former Coke employee, is still facing trial. Monday,…
Izze Founders Unveil New Beverage Biz
A founder of Boulder’s Izze soft drink company, which recently was sold to PepsiCo Inc., has popped the top on a new nutritional drink. Ex-Izze owner Greg Stroh and partners…
The Soda that Fights Back: airforce Nutrisoda’s Immune Combats Cold & Flu Season
MINNEAPOLIS, (Oct 23, 2006) – airforce® Nutrisoda® kicks off the cold and flu season with its Immune variant. Immune is a nutrient enhanced soda with vitamins, minerals and amino acids…
Daredevil Energy Drink Is On Fire and Spreading Into New Territory With Two New Distribution Partners
Daredevil Energy Drink, the California based energy drink for individuals who enjoy pushing the limits, taking risks and living on the edge is now available in North Carolina, East Pennsylvania…
airforce Nutrisoda Announces New East Coast Broker
MINNEAPOLIS, (Oct. 2006) – Ardea Beverage Co, creator of airforce® Nutrisoda®, announces today that Larry Iannuzzi joined the team Oct. 1, 2006 as the beverage’s new East Coast broker. Iannuzzi’s…
Hat Trick Beverage is looking for “The Next Beverage Mogul”
Hat Trick Beverage of California is searching for “The Next Beverage Mogul.” This is a web based contest geared to capture the talents of the general public and beverage pros…
Who’s Your Daddy Signs Arkansas Distributor; Adding Arkansas to the Growing Number of States Distributing the Who’s Your Daddy “King of Energy” Drinks
Who’s Your Daddy, Inc. (OTCBB:WYDY) announces that it has signed a distribution agreement with Harbor Distributing Company to distribute the Companys Your Daddy Drinks in the state of Arkansas. Harbor…
PEPSI PRIMES BRAND OVERHAUL; EXCLUSIVE: $50M effort from BBDO looks to restore the tone and spirit of 1970s work
Got that pepsi feeling? You won’t be able to avoid it. In a bid to rebuild its ailing cola franchise, the soft-drink giant is readying a big-budget, epic ad campaign…