Liquid Salvation Invades New York City

Lake Tahoe, NV – Liquid Salvation, a premium bottled water featuring a stylish fighter pilot-style flask, is now available in clubs, convenience stores, delis, and natural food markets throughout Manhattan. As part of its inaugural rollout this fall in Gotham, Liquid Salvation sponsored the Lady Liberty Ride, a charity ride on motorcycles created to benefit local at-risk youths (

Launched in Nevada in 2004 by former world-class athlete and stuntman Chris “Reverend” Warner and his firefighter wife Hiedy Anna Warner, Liquid Salvation and its cheeky tagline, “Pure Water for an Impure World” has quickly developed an almost cult-like following that includes Paris Hilton, Samuel L. Jackson, and Hollywood icon Hugh Hefner and his girls. The pH balanced, patented formula is available in horns or halo packaging emblazoned with a 1940s style pin-up, a sexy angel or seductive she-devil known as “Salvation Sally.”

Liquid Salvation can now be found in a wide range of several popular hot spots in Manhattan including Hogs and Heifers Saloon, Rupert Jee’s Hello Deli and the Westside Market. Considered the “rock ‘n’ roll water” for its irreverent attitude, Liquid Salvation also gives club-goers an alternative to alcohol at the hottest nightspots in Los Angeles and Las Vegas including notorious celebrity hangouts, Mood, Forty Deuce and OPM.

For on-the-go New Yorkers, the unique flask shape fits nicely into backpacks, briefcases, pockets, jackets and purses-and it’s perfect for cyclists darting in and out of traffic.

“We believe Liquid Salvation is ideal for the hustle and bustle of New York City and offers the right mix of great quality, style, with a healthy dose of attitude,” said Warner.

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