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ATLANTA, – As part of a continuous stream of innovation by Coca-Cola North America this year, CCNA is expanding its broad beverage portfolio with four new products for kids and…
April 7 – Blue Island, IL – With record-setting crowds and more than 3,000 exhibits, RushNet, Inc., the marketing company for Rush Beverage Co. and brand owner of e-water(TM), was…
Move over, Black Cherry Vanilla Coke, Diet Cherry Vanilla Dr. Pepper and other sodas with “cherry” in their names. That’s the message the Salisbury-based company that makes Cheerwine aims to…
PepsiCo has denied having any nefarious intent in the way it designed and launched its enhanced water brand SoBe Life Water. The company’s response came quick on the heels of…
April, 2006 – New York, NY – ITO EN, Ltd., the largest producer of green tea in the world, is proud to announce the support of the American Association for…
Energy Brands, the parent company of the Glaceau vitaminwater line, yesterday filed a lawsuit against PepsiCo and its subsidiary SoBe, which recently launched its own enhanced water product, SoBe Lifewater,…
@@img1Lake Tahoe, NV, April 5, 2006 – Liquid Salvation, the first bottled water in a flask, has launched a new “Horns or Halo” marketing campaign as the company continues to…
DALLAS, TX April 5 – It’s no secret that Dr Pepper fans are passionate about the brand – so much so that hundreds recently puckered up to show their love…
whitestone, ny (april 4, 2006) – beginning today, high school students across the country will be chopping, dicing and sweating over a hot stove in an effort to take their…
@@img1 Rye Brook, NY, April 4, 2006 – Snapple, makers of The Best Stuff on Earth, announced today the launch of Snapple White Teas, a collection of top-quality white teas…
Calling him the “blue-collar anti-CEO,” Time Magazine featured a story on Don Vultaggio, the co-founder of AriZona Iced Tea, in a special section on “Business Mavericks” this week (April 10,…
@@img1 BOULDER, Colo. (Apr. 4, 2006) – IZZE Beverage Company, the leader in the emerging sparkling juice category, has appointed SoBe founder and former CEO John Bello to chairman of…
@@img1 SportexPro the new generation of sports drinks! Ordinary sports-drinks supplied us with only three of the four essential elements: water, carbohydrates and minerals. Now, SportexPro adds the fourth element:…
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