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@@img1THE PRINCE OF BEVERAGES By Greg W. Prince “Canada Dry.” Canada Dry. “Describe Canada after Paris Hilton visits for the weekend.” “Welch’s, a trapezoid and Ashlee Simpson’s worst nightmare.” Welch’s,…
whitestone, ny (february 1, 2005) – attention all diet coke and diet snapple drinkers out there who aren’t losing weight: ever ask yourself why? while you might think it sounds…
WASHINGTON /PRNewswire/ — False advertising lawsuits are mounting against chemical sweetener manufacturer Johnson & Johnson/McNeil for claims made about its chlorinated artificial sweetener Splenda. Five separate lawsuits across the United…
New C.O.O. brings distribution and retail experience on board for Go Fast Energy Drink DENVER, CO (January 25, 2005) – Go Fast Sports & Beverage Co. hired Alan Cortes as…
The Sugar Association (SA) has signed Qorvis Communications to spearhead a new campaign combating claims made by Splenda, a sweetener made by McNeil Nutritionals. The association filed a lawsuit against…
@@img1Nation’s Number One Water Brand Launches Two New Product Lines – Aquafina Sparkling and FlavorSplash PURCHASE, N.Y. – January 24, 2005 – The makers of Aquafina are introducing two new…
RYE, NEW YORK, January 24, 2005 — You just can’t get the beverages out of their blood. Mike Weinstein, former CEO of the Snapple Beverage Group, and Brian O’Byrne, former…
Three Different Awards Recognize Innovative Package Bethesda, MD – January 20, 2005 – Honest Tea recently won three new product awards for its innovative PET-1 plastic bottle introduced in 2004,…
@@img1SoBe “Tsunami”, which is a product that was designed using a surfing theme, has recently come into the spotlight because of the tragic events in Southeast Asia. When asked whether…
BOULDER, Colo. (Jan. 18, 2005) – IZZE Beverage Company, the leader in the sparkling juice category, announced today the completion of a $6.35 million equity financing led by Sherbrooke Capital…
LOUISVILLE (January 13, 2005) – In response to the needs of women and their families, Pink T Energy Drink is a new product in the Pink Ribbon Campaign donating 2%…
@@img1 THE PRINCE OF BEVERAGES By Greg W. Prince Sometimes you read something and all you can do is stare at it blankly. I experienced this non-sensation recently when the…
PURCHASE, N.Y., Jan. 12 /PRNewswire-FirstCall/ — PepsiCo today announced a major national retail promotion designed to connect with U.S. consumers about its Smart Spot(TM) program and products. Launched in July…
Snapple “Returns the Favor” to Snapple Fans starting January 17 with the debut of its new advertising campaign. The spots look to reconnect with Snapple consumers in a lighthearted way…