As the momentum behind zero-proof drinks shows no signs of abating, leading non-alc retailer Boisson is taking steps to secure its place within the expanding category, bringing on a new…
Phenomenal Spirits is thrilled to announce the release of its new RY3 Cask Strength Cigar Series, the first series of its kind in the Rye Whiskey category.
Juan Torres Master Distillers and Infinium Spirits jointly announced the Torres Brandy Zero Challenge, a Program of the USBG that will be coming to the United States. In this challenge, Torres Brandy calls on Bar Managers and Bartenders around the world to submit their sustainable bar initiatives to promote a new mindset in mixology that prioritizes the environment.
Football season is back and one team has famous news to share: Aaron Paul and Bryan Cranston’s Dos Hombres Mezcal is a Proud Partner of the Los Angeles Rams.
Breakthru Beverage Group announced its national alignment with Superbird Tequila, an emerging brand from Casa Komos Brands Group offering premium Blanco, Reposado and spicy Fuego tequilas.
Chay Spirits is trailblazing new standards in the better-for-you spirits categories with its offering of zero sugar, low carb, plant-based sweetened beverages.
Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced Kellyn Acosta - midfielder for the Los Angeles Football Club -- has signed on as an investor and member of the Yerbaé Advisory Board, Sports and Entertainment.
Nellson Nutraceutical, LLC, a leading North American manufacturer of branded and private label nutritional bar and functional powder solutions, recently announced the addition of Antoine Vallette as Senior Director of Lachine Operations. In his new role, Vallette will be responsible for supervising and managing all operational activities at the Lachine, Canada plant, working closely with his direct reports as well as on-site functional leaders.
Manna Beverages & Ventures (MB&V) is set to acquire California-based co-packer Nor-Cal Beverage Company for an undisclosed sum, the company announced today. The deal is subject to due diligence and approvals.
Sparkling Ice, the #1 bestselling sparkling water brand, is excited to announce its newest collaboration with two industry powerhouses, Red Tettemer O'Connell + Partners (RTO+P), a leading advertising agency and MRM Media, a full-service global media agency, signaling a transformative chapter in the brand's journey.
C4 Energy, the fastest growing energy drink brand in the US, announces the newest addition to their ultimate talent roster with a multiyear partnership with rapper and songwriter Lil Yachty, who will serve as the face of C4 Ultimate.
Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting scientifically formulated powder sachets in a trio of flavors and the iconic Blue Raspberry and Strawberry Banana in Zero formats at the premier convenience and fuel retailing industry trade show, NACS Show 2023, in Atlanta, GA.
Brooks Addington, the CEO of sparkling alcohol-alternative brand TÖST, spoke about why the brand’s positioning has resonated with all types of consumers, why having few competitors is “a double-edged sword,” the importance of an affordable price point and a frugal marketing strategy, and the company’s strategic partnership with Constellation Brands.
Does ready-to-drink coffee need a "new voice" for the next generation of consumers? Beekeeper Coffee is aiming to make that case.
