Reed’s Inc. and Full Sail Brewing Partner to Launch Reed’s Ready-to-Drink Craft Ginger Mules

Reed’s Inc., owner of the nation’s leading portfolio of handcrafted, all-natural beverages and Full Sail Brewing Co. (“Full Sail”), Oregon’s award-winning craft brewer, has announced entry into agreements for the development, marketing and distribution of ready-to-drink Reed’s Craft Ginger Mules, which come in two flavors: Classic and Zero Sugar.

Nielsen: Majors Post Modest All-Channel Gains in September

PepsiCo, The Coca-Cola Company, Keurig Dr Pepper (KDP) and Monster Energy Company all posted sales gains of at least 2%, even as overall non-alcoholic beverage and snack sales ebbed slightly, according to a Wells Fargo Securities analysis of Nielsen data.

Hydrant Launches Hydrant + Caffeine

Hydrant, the most effective electrolyte hydration product on the market, launched a new caffeinated Rapid Hydration Mix, Hydrant + Caffeine, containing 100mg of caffeine—as much as one cup of coffee— and 200mg of L-Theanine to lighten the highs and lows of caffeine into calm, focused, and continual energy.

Rowdy Mermaid Expands to New Facility

Colorado-based kombucha brand Rowdy Mermaid announced this week it has relocated to a larger Boulder headquarters to increase production, improve distribution efficiency and expand its team. According to the brand, the new 29,000 square foot facility will allow it to increase its current production output by 20 times.

REBBL Releases Mayan Cocoa Gold Label Elixir

Known for soulfully crafting plant-based functional beverages, REBBL introduces the ultimate super herb blend in their new Mayan Cocoa Gold Label Elixir.

Distill Ventures North American Expands Team

Distill Ventures, the world’s first independent drinks accelerator devoted to building and scaling the best and brightest drinks brands of the future, is pleased to announce a new addition to its growing North American team with Gregorio Santiago Braga joining as Brand Search and Accelerator Executive.

People Moves: Sarah Bird Joins Beyond Broth as CEO

Sarah Bird Joins Beyond Broth as CEO; Riff Cold Brewed Hires VP of Business Development; REBBL Names New CMO; CLEAN Cause Appoints VP of Sales; Waterloo Sparkling Brings on New Sales and Marketing Leadership; Distill Ventures Announces New Executive Appointment

Stolen Spirits Introduces Stolen X Cans

Stolen Spirits, which successfully launched Stolen X in 1L and 750ml bottles earlier this year, is now extending the line with 100ml cans.

Wells Fargo: C-Stores “Upbeat” in Q3 Survey, As Sales Climb

Convenience retailers are feeling good about rising sales and brand innovation, according to the Q3 “Beverage Buzz” c-store retailer survey published by Wells Fargo Securities. Meanwhile, sales growth in the convenience retail has slowed relative to all channels, despite an uptick in year-over-year sales during the four-week period ended on Oct. 5.