News

Drink Maple Pulls in $3.9 Million in New Funding Round

The funding includes approximately $1.18 million in principal and interest under promissory notes converted into shares of Series A Preferred Stock in connection with the initial closing of the offering.

Q Drinks Adds Q Indian Tonic to Mixer Portfolio

Q Drinks, a line of spectacular carbonated mixers founded by entrepreneur and gin & tonic enthusiast, Jordan Silbert, will introduce Q Indian Tonic Water as the newest offering in its line of spectacular cocktail mixers. Q Indian Tonic Water is from the original Q Tonic Water in that it is purpose-built to perfectly complement juniper-forward London Dry gins.

PepsiCo Announces IZZE FUSIONS Line

Fizzy bubbles, sparkling water and a fusion of natural fruit juices come together in PepsiCo's new beverage IZZE FUSIONS. The "sorta juice, sorta soda, sorta sparkling water" is now available from coast to coast in three delicious flavors - Orange Mango, Lemon Lime and Strawberry Melon. IZZE FUSIONS is 60 calories per 12-ounce can and has no artificial sweeteners or artificial flavors.

Expo West 2017 Video: An Interview With Matt Thomas of Brew Dr. Kombucha

BevNET’s Jeff Klineman interviewed Thomas at Natural Products Expo West in Anaheim, Calif. and found a stirring profile of a company that is balancing growth across three divisions: its largest, a retail kombucha line, as well as on-premise gourmet tea houses and a new distilling operation that repurposes the alcohol generated from kombucha fermentation

BevNET Hires Technology and Agency Veteran Mike Schneider as CMO

Schneider is a seasoned executive whose work thrives at the collision of brand, experience and product. He has deep roots in branding, mobile, content and events. Prior to BevNET, Schneider led major rebranding efforts for technology and consumer companies Skyhook and GasBuddy, and he was the CMO of Apptopia.

Poland Spring Celebrates ‘Local Greatness’ with New Marketing Campaign

Today Poland Spring Brand 100% Natural Spring Water unveiled a new brand marketing campaign: “Greatness Springs from Here,” created to celebrate the uniqueness of the Poland Spring region and its people. The campaign – focused on the Northeast region where Poland Spring is sourced – highlights amazing residents who pursue a passion, make a positive impact in their local community and have a personal story that defies conventions.

Baileys Releases Vegan-Friendly Almande Almondmilk Liqueur

Spring has officially sprung and the welcomed warmer weather is just in time for the new Baileys Almande Almondmilk Liqueur. This innovative, naturally light tasting spirit is a dairy-free, gluten-free and certified vegan liqueur that blends the luscious, nutty flavors of real almondmilk with delicious vanilla for an incredibly versatile treat.

Expo West 2017: Adaptogens Arrive

Could ashwagandha’s rising profile herald a greater future for adaptogenic fruits and herbs — such as reishi, tulsi (also known as holy basil), ginseng, eleuthero and schizandra — as a fully developed beverage category?

Martell Debuts Martell VS Single Distillery

The iconic House of Martell unveils Martell VS Single Distillery, a cognac from a sole distillation source, offering an exclusive new profile to the Martell family of expressions. This innovative blend unites eaux-de-vie from a single distillery, drawing the same sensorial profile and flavor characteristics for a richer expression of the Martell style

Expo West Video: REBBL Goes Beyond Super Herbs

Speaking with BevNET, founder Palo Hawken said that his brand sees the launch of the new addition to its core line, Turmeric Lemon Tart, as an opportunity to bring the ingredient beyond its natural consumer base and into the mainstream with a fruity, high-fat beverage that “tastes basically like lemon meringue pie.”

Podcast: Bulletproof’s Dave Asprey Wants to Save Your Life

In an interview recorded at Natural Products Expo West 2017, Asprey discussed his role as an evangelist for bio-hacking foods and his vision for mainstreaming the concept. He also shared his take on Bulletproof-style RTD beverages coming to market and what it means for the company’s upcoming launch of its own RTD coffee.

Expo West Video: Juice Served Here's Multi-Channel Strategy

In a video interview with BevNET CEO John Craven and filmed at Natural Products Expo West 2017, Matthews noted that while “grocery is an important category” for the company, its broader multi-channel strategy that has given it a competitive edge over competing cold-pressed juice brands.

Dark Dog Organic Debuts Coconut Water Energy Drink

DARK DOG ORGANIC, a USDA Certified and non-GMO energy drink company, announces the launch of its first Coconut Water based energy drink, extending the existing line of 3 flavors.