News

Brew Dr Unveils More “Inviting” Redesign, Two New Flavors

Kombucha specialist Brew Dr. is rolling out redesigned packaging labels and branding — along with a pair of new flavors — aimed at building on the brand’s existing momentum while bringing new consumers into the category.

Taste Radio: Make Better Food. You Might Save Millions. Plus, Investment In Women-Led Brands Is Shrinking. Why?

Distinguished physician, professor and author Dr. Robert Lustig spoke about how overconsumption and poor quality food are root causes of chronic illness and the role that innovative food and beverage companies can play in effecting change. And in the latest edition of The Maxi Minutes, investor Maxine Kozler Koven discussed why women-owned CPG brands are facing a lack of sustained investment, and ways for the industry to collectively address the problem.

OPTIMIST Drinks is Benefit Corporation Certified

OPTIMIST Drinks, the Los Angeles–based nonalcoholic spirits brand, is proud to announce its Benefit Corporation (B Corp) Certification, an accreditation awarded exclusively to companies that voluntarily meet the highest standards for social and environmental performance.

Pureboost Raises $2.6M in Crowdfunding As Retail Business Expands

Clean energy drink mix brand Pureboost announced it has raised over $2.6 million via crowdfunding from over 500 individuals as it prepares to expand its retail presence this year. Launched in 2018, Pureboost produces powdered energy drinks sold in single-serve stick packs.

Sippin On Indo: Snoop Dogg Enters Cold Brew Coffee

Rap legend and prolific entrepreneur/marketeer Snoop Dogg has stepped into the ready-to-drink coffee space with Indo, which is launching its line of unflavored cold brew, packaged in 12 oz. cans, online this week.

Devil’s Drink: Craft Soda Rises in Craft Beer Country

Devil's Foot Beverage Company has been building a loyal following for its low-sugar, craft sodas in the Western North Carolina region and recently upsized its production capacity to expand in retail across the Southeast.

Green Day: Craft’s Quest to Reclaim Absinthe’s Reputation

Irish pubs may be gearing up for St. Patrick’s Day, but this Sunday marks another green-hued, boozy celebration: National Absinthe Day. The Swiss drink was banned in the U.S. until 2007, and since then its enthusiasts have been working hard to challenge the spirit’s illicit reputation. But have those efforts paid off?

Taste Radio: Mr. Beast & Ed Sheeran Are In The Mix. Not So Sweet News For Some Brands?

On the cusp of Expo West 2023, the hosts highlighted a handful of meetups they’ll be attending at the annual event, including the first for new industry organization MENA CPG. They also discussed a recent study that links health issues to a commonly used sweetener, a platform to build awareness for early-stage brands and a bevy of new products, including two backed by internet and pop music icons.