News

Introducing Via Carota Craft Cocktails

Introducing Via Carota Craft Cocktails (VCCC), a ready-to-pour craft cocktail brand inspired by the eponymous West Village restaurant.

BevNET Welcomes Ferron Salniker to Head Spirits Coverage

Ferron Salniker is joining BevNET as Spirits Editor, guiding our steadily deepening coverage of the spirits and RTD cocktail space. She will be reporting for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

Watershed Distillery Unveils First Rye Whiskey Release

Watershed Distillery is unveiling its most exclusive whiskey release yet with its first-ever rye. With just 125 bottles available (for now), the independent craft distiller will offer this barrel strength straight rye whiskey via lottery beginning on Feb. 2.

PRIME Lands Multi-Year UFC Partnership

Logan Paul and KSI’s PRIME Hydration has signed a three-year marketing partnership to become the “Official Global Sports Drink of UFC”, replacing BodyArmor which has sponsored the UFC for the past five years.

Loud, Proud and Flavorful: Next Gen AAPI Founders Seek to Reclaim Asian CPG

A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.