News

Watershed Distillery Unveils First Rye Whiskey Release

Watershed Distillery is unveiling its most exclusive whiskey release yet with its first-ever rye. With just 125 bottles available (for now), the independent craft distiller will offer this barrel strength straight rye whiskey via lottery beginning on Feb. 2.

PRIME Lands Multi-Year UFC Partnership

Logan Paul and KSI’s PRIME Hydration has signed a three-year marketing partnership to become the “Official Global Sports Drink of UFC”, replacing BodyArmor which has sponsored the UFC for the past five years.

Loud, Proud and Flavorful: Next Gen AAPI Founders Seek to Reclaim Asian CPG

A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.

FDA Proposes New Structure For Human Foods Program

Acknowledging issues within its existing system, the U.S Food and Drug Administration (FDA) is seeking to reimagine its food program through an agency-wide restructuring, per a letter published by Commissioner Robert Califf earlier today.

Zico Rising Nets $14 Million Investment

Zico Rising has raised $14 million, according to an SEC Form D filing submitted on January 27. SEC documents also indicate the company closed a $4 million round in December marking the company's first capital raises since Mark Rampolla, the founder of Zico, purchased the company back from the Coca-Cola in early 2021.

Gopuff to Expand Presence on Drizly

On-demand convenience delivery retailer Gopuff and e-commerce beverage-alcohol platform Drizly are teaming up to provide broader service for bev-alc delivery, the companies announced today.