News

PRIME Lands Multi-Year UFC Partnership PRIME Lands Multi-Year UFC Partnership

PRIME Lands Multi-Year UFC Partnership

by Lukas Southard,

Logan Paul and KSI’s PRIME Hydration has signed a three-year marketing partnership to become the “Official Global Sports Drink of UFC”, replacing BodyArmor which has sponsored the UFC for the past five years.

Loud, Proud and Flavorful: Next Gen AAPI Founders Seek to Reclaim Asian CPG Loud, Proud and Flavorful: Next Gen AAPI Founders Seek to Reclaim Asian CPG

Loud, Proud and Flavorful: Next Gen AAPI Founders Seek to Reclaim Asian CPG

by Brad Avery,

A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.

FDA Proposes New Structure For Human Foods Program FDA Proposes New Structure For Human Foods Program

FDA Proposes New Structure For Human Foods Program

by Adrianne DeLuca,

Acknowledging issues within its existing system, the U.S Food and Drug Administration (FDA) is seeking to reimagine its food program through an agency-wide restructuring, per a letter published by Commissioner Robert Califf earlier today.

Zico Rising Nets $14 Million Investment Zico Rising Nets $14 Million Investment

Zico Rising Nets $14 Million Investment

by Lukas Southard,

Zico Rising has raised $14 million, according to an SEC Form D filing submitted on January 27. SEC documents also indicate the company closed a $4 million round in December marking the company's first capital raises since Mark Rampolla, the founder of Zico, purchased the company back from the Coca-Cola in early 2021.

Gopuff to Expand Presence on Drizly Gopuff to Expand Presence on Drizly

Gopuff to Expand Presence on Drizly

by Jessica Infante,

On-demand convenience delivery retailer Gopuff and e-commerce beverage-alcohol platform Drizly are teaming up to provide broader service for bev-alc delivery, the companies announced today.

Icelandic Glacial Announces Partnership With Icelandair

by Press Release,

Icelandic Glacial, the world’s leading CarbonNeutral certified bottled water, announced that it has signed an exclusive deal as the official in-flight water partner with Iceland’s national airline, Icelandair.

Taste Radio: Focus On Taste, Not Trends. It’s What Makes This ‘Goat’ Great. Taste Radio: Focus On Taste, Not Trends. It’s What Makes This ‘Goat’ Great.

Taste Radio: Focus On Taste, Not Trends. It’s What Makes This ‘Goat’ Great.

by BevNET.com Staff,

James Beard award-winning chef Stephanie Izard spoke about the origins of her globally inspired consumer brand This Little Goat, how taste and accessibility guide its thoughtful product and marketing strategy, why the company turned to self-manufacturing and how she became more comfortable as the primary spokesperson for her restaurants and brand.

ONE ROQ Spirits Announces New FinTech Partners ONE ROQ Spirits Announces New FinTech Partners

ONE ROQ Spirits Announces New FinTech Partners

by Press Release,

ONE ROQ Spirits, producer of award-winning vodka brand, ONE ROQ and direct to consumer wine & spirits club, ONEROQClub.com, announces finalized agreements with SEC-compliant vendors to advance closings on latest wave of reservations from investors.