News

Campari Acquires Wilderness Trail, Extending Bourbon Interests

Campari Group is boosting its Kentucky bourbon portfolio by taking a majority stake in Wilderness Trail Distillery, the company announced today. The move comes at a time when American whiskey continues to rise, and particularly higher-priced brands.

Lunazul Tequila Announces First Brand Advocate

Lunazul Tequila, the hand-crafted, 100% agave tequila that’s blended under the masterful direction of Heaven Hill Brands partner Tierra de Agaves, is pleased to announce award-winning bartender Lynnette Marrero as the brand’s first Brand Advocate.

Wheyward Spirit Now Available in Nebraska

Wheyward Spirit, a first of its kind distilled specialty spirit bringing sustainably sourced, upcycled whey from domestic diaries into the alcohol industry, announced that the company is jumpstarting its expansion eastward in partnership with Republic National Distributing Company (RNDC).

Wilderness Trail Distillery Partners With Campari Group

Campari Group, based in Milan, Italy, has reached an agreement to purchase an initial 70% interest in Wilderness Trail Distillery, and in 2031 the remaining 30% interest, of the outstanding capital of Wilderness Trail Distillery, LLC (the ‘Target’).

Redwood Empire Whiskey Releases Cask Strength Collection

Redwood Empire Whiskey, California’s largest whiskey producer, expands its award-winning portfolio with limited editions of Cask Strength Pipe Dream Bourbon Whiskey, Cask Strength Emerald Giant Rye Whiskey and Cask Strength Lost Monarch Blend of Rye and Bourbon Whiskey.

SEC: New Age, Brent Willis Misled Public on CBD Bevs, Distribution Gains

The U.S. Securities and Exchange Commission (SEC) last week sent a cease-and-desist letter to Colorado-based NewAge Inc. in which it accuses the company and former CEO Brent Willis of making multiple false and misleading public statements regarding the company’s CBD beverage business.

Monster Named Official Energy Drink Partner of the New York Rangers and Madison Square Garden

Madison Square Garden Sports Corp. (NYSE: MSGS) (MSG Sports) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (MSG Entertainment) announced a marketing partnership with Monster Energy, naming the leading marketer of energy drinks and alternative beverages the Official Energy Drink Partner of the New York Rangers and Madison Square Garden.