STARRY Suits Up as the New Official Soft Drink of the NBA, WNBA and NBA G League
STARRY, PepsiCo's newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America.
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Powerade: Coke’s Other Sports Drink Ready to “Go After Gatorade” With New Formula & Design
The Coca-Cola Company-owned brand unveiled a new look and upgraded formulation this week as it aims to modernize the line. The updated products, in both original and Zero Sugar varieties, will now feature twice as many electrolytes as Gatorade and will also contain Vitamins B12 and C, the company announced yesterday.
Grain & Barrel Spirits Announces Partnership With PGA TOUR Pro Kevin Kisner
Grain & Barrel Spirits has announced a multi-year partnership with Aiken, SC native and PGA TOUR Pro Golfer Kevin Kisner.
Introducing Monkey 47 Distiller’s Cut Edition 12: There’s No Place Like Home
Monkey 47, a cult-favorite, ultra-premium dry gin from Germany’s Black Forest, announced the launch of the newest edition of its Distiller’s Cut, available in the U.S. market for a limited time starting February 2023.
AsomBroso Introduces New Tequila for Valentine’s Day
Just in time for Valentine’s Day, AsomBroso Tequila is introducing a new product that personifies the popular holiday.
Spirits: 7 Pre-Valentine’s Day RTD Cocktail Releases
As Valentine’s Day approaches, some RTD cocktail brands are holding onto an eternal summer with tropical-inspired flavors while others are rolling out new iterations of classic cocktails. Check out this gallery for the latest launches from brands like Tip Top Proper Cocktails, Captain Morgan and Hercules Mulligan.
Introducing Limited-Edition Boondocks 18-Year-Old Straight Bourbon Whiskey
Royal Wine Corpis proud to release Boondocks 18 Year Old Straight Bourbon Whiskey (MSRP $279.99), the latest in Boondocks’ Signature Series Collection.
Introducing Via Carota Craft Cocktails
Introducing Via Carota Craft Cocktails (VCCC), a ready-to-pour craft cocktail brand inspired by the eponymous West Village restaurant.
BevNET Welcomes Ferron Salniker to Head Spirits Coverage
Ferron Salniker is joining BevNET as Spirits Editor, guiding our steadily deepening coverage of the spirits and RTD cocktail space. She will be reporting for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.
Speakeasy Co. and Sorel Liqueur Announce Their Partnership in eCommerce and Digital Marketing
As of November 2022, Sorel Liqueur (Sorel), the most highly awarded liqueur in the US, launched an online storefront through its partnership with Speakeasy Co. (Speakeasy), one of the leading and most innovative eCommerce platforms in the alcohol space.
Watershed Distillery Unveils First Rye Whiskey Release
Watershed Distillery is unveiling its most exclusive whiskey release yet with its first-ever rye. With just 125 bottles available (for now), the independent craft distiller will offer this barrel strength straight rye whiskey via lottery beginning on Feb. 2.
Vita Coco Spiked with Captain Morgan is Giving Summer Vibes with a Blend of Rum and Coconut Water
NEW YORK, N.Y. – Vita Coco and Captain Morgan are serving up summer vibes in a can, and we’re here for it. The #1 selling spiced rum brand[1] has joined…
Lobos 1707 Tequila & Mezcal Announces New Chief Marketing Officer Cindy Wang-Simms
NEW YORK — Starting the new year off ready to accomplish big goals, Lobos 1707 Tequila & Mezcal is announcing a new addition to their all-star executive team. Now leading…
Big Thirst Expands its Services with New Online Spirits Store and Adds Industry Experts to Staff
AUSTIN, Texas — Big Thirst, the spirits industry’s most comprehensive e-commerce sales and marketing company, is expanding its services to offer an online marketplace and additional distillation production consulting services.…