LIFEAID Beverage Co. Announces New C-store and Military Distribution for FITAID Energy
LIFEAID Beverage Co. first announced its new line of clean energy drinks, aptly called “FITAID Energy,” in Spring 2022.
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Elevator Talk: PARCH, Rejuvenation, Siren Shrub Co., Cantrip, Alaya Tea
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Amrit Richmond, the founder of IndieCPG and Supermercato Insights, who shared her thoughts, questions and feedback with the participants.
Tropical Distillers To Open In Miami’s Urban Core Of Allapattah In January
In a city full of clubs, bars and restaurants serving locals and tourists from around the globe, Tropical Distillers, Miami’s Distillery is opening its doors as Florida's newest and most advanced distillery and bar.
Daviess County Bourbon and Ducks Unlimited Announce Three-Year Partnership
Ducks Unlimited (DU) and Daviess County Bourbon announced they have entered into a three-year partnership that designates the entire family of Daviess County Bourbon variants as Proud Partner of Ducks Unlimited – the highest partnership designation offered by the organization.
Introducing the 2023 Reserva De La Familia Limited Edition Collector’s Box
Reserva de la Familia, Jose Cuervo’s ultra-premium collection of artisanal small-batch tequilas and Mexico’s crown jewel, announced its 2023 collector’s box, designed by artists Rolando Flores and Gabriel Cázares of the Mexico-based Tercerunquinto Collective.
Dry January Marketing: Martha Stewart Shares Alternative Uses for Tito’s Vodka, Heineken Launches ‘All the Fun. 0.0 Alcohol’ Campaign
As the sober curious movement gains momentum, alcoholic and non-alcoholic beverage brands alike are seizing the opportunity to build brand awareness and showcase their products through Dry January marketing campaigns.
With Its TikTok-Tested Thesis, Gorgie Launches Into New NYC Whole Foods
Women-led, vitamin-infused, clean energy drink brand GORGIE launched today, just six months after founder Michelle Cordeiro Grant first came up with the concept, tested it via TikTok and began building an online community dedicated to wellness and energy, complete with magazine and a host of followers.
Hudson Whiskey And Pat LaFrieda Debut ‘Dry (Aged) January’ Whiskey-Aged NY Steak Kit
Hudson Whiskey has teamed up with acclaimed New York butcher Pat LaFrieda to introduce a tasty twist to Dry January – by way of a limited-edition, whiskey dry-aged steak kit.
Slate Milk Closes $10.5M Series A To Scale Nationally
Slate Milk closed a $10.5 million funding round that will fuel a national distribution push and support a new product launch in coming weeks.
Five Nine Whiskey Announces Nationwide Expansion
Five Nine Kentucky Straight Bourbon Whiskey, the “Tools-Down Whiskey” by the Troll Co. lifestyle brand, is proud to announce a nationwide expansion in 2023.
The GlenDronach Introduces Limited Release Cask Strength Batch 11
The GlenDronach Distillery announces the eleventh release of its highly anticipated Cask Strength Highland Single Malt Scotch Whisky.
Provi and Johnson Brothers Expand Partnership to Deliver Enhanced Online Marketplace Experience
Provi, the largest ecommerce marketplace for the beverage alcohol industry, and Johnson Brothers, a wine, beer, and spirits distributor, announced an expanded partnership to increase marketplace access for on- and off-premise customers in select new markets.
Yéyo Tequila Reveals Treasure Map Within Its New Package Design
Yéyo Tequila, a masterful tequila passionately crafted and traditionally distilled with a modern twist, announced the launch of new packaging that celebrates the art that is tequila making while inviting consumers to be an interactive part of the process.
Non-Alcoholic Spirits Brand Aplós Releases Arise
Functional non-alcoholic spirits brand Aplós announces the launch of its first new spirit, Aplós Arise.