PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."
Numerous CPG food & beverage brands have taken to social media this week to announce their selection to participate in 7-Eleven’s 2022 ‘Brands with Heart’ program. For the fourth year, the 7-Eleven, Inc. Brands with Heart campaign enables brands to enter the c-store retail channel by introducing their products to 7-Eleven, Speedway, and Stripes consumers nationwide. According to a press release, the convenience store giant strives to “diversify its product offerings beyond the traditional c-store assortment and put innovative products on the shelves that meet the needs of its on-the-go customers.”
Lexington-based RD1 Spirits is excited to officially announce and welcome The Les Masters Band and George Stearman as their newest partners and Brand Ambassadors. RD1 Spirits will have unique, specialty cocktails at each of the band's performances, along with promotional posters.
Brother's Bond Bourbon has launched its first limited-release Brother's Bond Original Cask Strength Bourbon, available via ReserveBar pre-sale.
Blue Run Spirits announces the release of Golden Rye Whiskey Batch 2, now available online and at spirits retailers across the U.S. and Canada. Golden Rye Whiskey Batch 2 was born from the same distillation that brought us Golden Rye Batch 1, which was released in September 2021, winning a Gold Medal at the San Francisco World Spirits Competition.
Global spirits company Casa Lumbre, known for its innovation and award-winning spirits, debuts Contraluz Cristalino Mezcal in the US. This category-disruptive spirit sits at the intersection of modernity and tradition, targeting a new generation of ultra-premium spirit drinkers. In 2016 Casa Lumbre unveiled the first application of the cristalino process - never before used in the mezcal category – and until now, this new chapter in the rapidly evolving agave spirits category was only available in Mexico.
buzzbox premium cocktails, the only alcohol-licensed co-manufacturing facility offering Tetra Prisma Aseptic cartons in 200 mL and 250 mL with resealable DreamCapT in North America, announced that it has expanded to offer business-to-business packaging solutions at its production facility in Indio, California. By expanding its licensing and processing capabilities, buzzbox can now work with wine and malt-based beverage companies.
Blume, Vancouver-based superfood latte brand, announced the closing of an oversubscribed, first raise of $2 million CAD in a 5-week period. With participation from renowned investors, including Judy Brooks (SmartSweets & Blo Blow Dry Bar), Ethan Song (Frank & Oak), Jerin Mece (Nude Vodka), Mike Fata (Manitoba Harvest) as well as Th51. This fresh capital will enable Blume to further expand in the US market, scale their team, and host in-person, community building events.
Backed by new innovation, Rowdy Energy is looking to hit the gas with C-store retailers this summer. The two-year-old brand, co-founded by NASCAR star Kyle Busch and ex-Suja founder Jeff Church, is shoring up its presence in the Midwest and South with a slate of new retail placements, according to an email from the company.
Comedian and brand-builder Jilly Hendrix is the latest founder to get into the low-and-no-alcohol category with BODY, a 30% alcohol-by-volume (ABV) vodka that launched last week.
Hangobi, an all-natural beverage designed for active lifestyles and hydration, is proud to announce that the brand has been selected by the Asian American Trade Associations Council (AATAC) as an official preferred vendor for functional beverages and now a top functional product for their 88,000+ convenience store locations across the U.S.
The Coca-Cola Company announced that Carolyn Everson, a business leader with extensive experience in media and consumer-facing companies, has been elected as a director.
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage company, announced that over 6,000 stores of a Fortune 200 national discount retailer will carry the Alkaline88 1-liter this summer. This significantly increases total nationwide distribution points for the Alkaline88 brand within the Specialty Retail channel.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Wade Yenny, the Director of Grocery, Dairy, & Frozen for The Fresh Market, who shared his thoughts, questions and feedback with the participants.
