Basemakers Founder To Launch AI-Guided VC Fund
CPG industry veteran Max Baumann is launching a new VC firm, Back to Back VC, that will pair merchandising and strategy firm Basemakers' data with AI technology to guide investment opportunities.
News
New Products: Suja Grows Green Juice Lineup, Cornbread Does THC Seltzers
In this week’s new products roundup, Suja expands its lineup of cold-pressed green juices, hemp-derived wellness product producer Cornbread enters the beverage world and Mountain Dew collaborates with Little Caesars.
Taste Radio: Scaling Your Tribe. The Komos Way.
How do you cultivate a loyal following through word-of-mouth buzz and smart, strategic partnerships without leaning on splashy marketing campaigns or celebrity endorsements? It’s the Komos way.
Marketing: Anna Kendrick, Rebel Wilson Star for Splash Refresher
'Pitch Perfect' pals Anna Kendrick and Rebel Wilson reunite as the faces of a new TV campaign for Primo Brands' new sparkling Splash Refreshers line, plus more marketing news from Monster, Chamberlain Coffee, Reign Storm, Simply and more.
Keurig Dr Pepper: CSD, Energy Gains Boost U.S. Bevs +11%
Healthy growth from its revamped U.S. Refreshment Beverage division helped Keurig Dr Pepper (KDP) offset sluggishness in its coffee segment, and deliver the company a 4.8% increase in net sales during Q1 2025, as detailed in a quarterly earnings report this morning.
PepsiCo: U.S. Bev Volumes Drop As Uncertainty Looms
PepsiCo lowered its full-year earnings forecast this morning, citing declining consumer confidence and tariff-induced increases in supply chain costs as major hurdles to growth.
U.S. Spirits Exports Hit Record High, Trade Disputes Cause “Uncertainty”
U.S. spirits exports hit a record $2.4 billion in 2024, up nearly 10% compared to 2023, according to a report released today by the Distilled Spirits Council of the United States (DISCUS).
Chobani ‘Entering a New Dimension’ With $1.2 Billion New York Facility
Chobani is investing $1.2 billion in a new dairy processing plant in Rome, New York, amidst accelerated growth.
Elevator Talk: Corpse Reviver, MAA • TE, The NA Beverage Company, Big D Energy Drink
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Courtney O’Brien, the founder of The Outlier Initiative, who shared her thoughts, questions and feedback with the participants.
Daily Briefing (Insiders Only): No/Low Beverages Go On Tour
This is one case where drinking and driving kind of go together. With its third edition kicking off in Denver last month, the No/Low Tour, presented by for-profit industry group Focus on Health, aims to spread education, awareness and best practices for the red-hot adult non-alcoholic (ANA) and low-alcohol space.
Amid Cost Crunch, CPG Founders Seek Assistance From Overseas
Outsourcing CPG industry positions can be polarizing at a time when tariffs have become a touchpoint for reshoring jobs to the U.S., but creating efficiencies in a startup business could be the difference between success and failure.
How Junglee Aims To Crack The Cultural Cocktail Code
It’s not often that the genesis for a canned cocktail is a home-cooked dinner. But for friends Vishal Patel and Parit Pathak, the idea for their ready-to-drink (RTD) cocktail brand, Junglee, came from their mothers’ cooking.
Taste Radio: Vision & Virality — How Sauz Became One Of The Hottest Brands In CPG
Troy Bonde and Winston Alfieri aren’t selling your father’s ragu. Instead, the 25-year-old co-founders of Sauz, a bold, culture-forward pasta sauce brand, are reimagining what it means to build a modern CPG company from the ground up. And, it’s working.
Mateína Moves Away From Sugar As RTDs Take Focus; “It’s A Big Advantage”
Canadian brand Mateína is rolling out a complete revamp of its 12 oz. ready-to-drink line launched last year that drops all sugar, a move founder/CEO Nicolas Beaupré believes can create true separation in the yerba mate category.