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It’s fresh hop season in Oregon, and Brew Dr. is excited to announce its third ‘Founder’s Series’ release, Northwest Hops. This limited-edition kombucha features an updated recipe of a longtime Brew Dr. favorite, the former Citrus Hops flavor.
Riding the strength of its positioning as the “only RTD hydration beverage with 100% of the daily allowance of Vitamin D per bottle,” Michigan-based ShineWater has secured a deal that will see it enter Anheuser-Busch’s network of wholly owned distributors starting next month.
Once Upon A Coconut has appointed Emilie Fritz Veloso, a veteran in the coconut water industry, as Strategy & Social Equity Advisor + Board Member, where she will be assisting with purpose-driven, product and marketing initiatives.
The ready-to-drink spirits space saw a wide range of innovation this month from a supergrain alcohol-based Paloma from Crook & Marker to a sake-based cocktail from singer Jay Sean.
The Official Hard Seltzer of Mother Nature can now be found on shelves at Trader Joe’s in 4 western states. Trader Joe’s is featuring Suzie’s Organic Hard Seltzers Mountain and Beach variety packs in all 42 Trader Joe’s stores in Washington, Oregon, Idaho, and Colorado.
Waterloo Sparkling Water, known for its authentic fruit-inspired flavors and lively carbonation, is excited to announce it is the Official Sparkling Water of Austin City Limits Music Festival 2021, recognized as one of the nation’s premier music festivals.
We recap news and notables from the show floor at Natural Products Expo East 2021, including innovation from Vita Coco, Super Coffee and Elmhurst.
As the cocktail mixer category sees renewed growth with the rise of at-home alcohol consumption, U.K.-based premium brand Fever-Tree is feeling the buzz. The company reported U.S. revenue growth of 42% on a constant currency basis in the first half of 2021, with on-premise sales rebounding rapidly following last year’s channel shutdown.
Brands like Zolt, MANTRA Labs and Plants by People launched during the height of the pandemic last year as ecommerce plays and are now establishing themselves in a period where consumers are seeking out solutions to stress, immunity and sleep issues. Meanwhile slightly more established players like the aforementioned Beam and Blume have seen sales spike online and embraced new innovation.
Actress Blake Lively is the latest film star to throw her hat into the beverage industry as the founder of Betty Buzz, a new brand of non-alcoholic sparkling mixers launching today. Available in five flavors -- Tonic Water, Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime and Ginger Beer -- Betty Buzz mixers are non-GMO and are made with no artificial sweeteners or colors.
The Specialty Food Association (SFA) announced today that its Winter Fancy Food Show will be relocating from San Francisco to Las Vegas in 2022. The annual event, previously set to be held at San Francisco’s Moscone Center, will now be held at the Las Vegas Convention Center on February 6-8.
It’s hard to choose between a turbocharged tailgate, mancave makeover, or sideline season tickets. That’s why fans of 5-hour ENERGY can enter their product receipts for a chance to win $10,000 to create their own personal football experience.
The New Yorker looks at how the rise of non-alcoholic alternative beverages is impacting alcoholics in recovery; Super Coffee is profiled by the Austin American-Statesman after relocating the company to Texas; Reuters probes how climate change is prompting American farmers to plant coffee trees.
As America’s first craft gin since Prohibition, Junipero Gin is celebrating 25 years of being the bold, award-winning gin whose convention-breaking style pioneered the premium craft gin category in the U.S.