News

Celebrity-favorite Flow Alkaline Spring Water Launches New Spring 2021 Advertising Campaign

Flow Water Inc. (“Flow®,” or “Flow Alkaline Spring Water”), announces the launch of its newest North American advertising and marketing campaign. The “Beautiful Inside and Out” and "Uplifting Hydration" ads feature a compelling and diverse range of iconic personalities recognized for their commitment to health, wellness, and sustainability, inspiring us to do better and be better.

Elevate The Breaks In Your Day With The New S.Pellegrino Essenza Line Of Coffee-Inspired Flavors

S.Pellegrino® Sparkling Natural Mineral Water has announced its new line of coffee-inspired S.Pellegrino Essenza. Taking cues from the ease and delight of Italian coffee bars, the latest innovation for S.Pellegrino Essenza is gently caffeinated, perfect for those who love the taste of coffee to pair with their mid-morning break, or to enhance morning or afternoon snack time moments.

Spirits Feature: How Craft Spirits Have Fared A Year Into The Pandemic

Pre-existing off-premise positioning boosted craft spirits’ chances, but an increase in demand also helped the industry thrive. Alcohol e-commerce platform Drizly recently reported that wine was replaced for the first time by liquor, and that demand shows no sign of slowing.

More to Love: Ito En Debuts Matcha-Based Energy Extension

In extending into the broader energy space with the introduction of a new three-SKU Matcha Love line this month, the company is seeking to strengthen its credentials with the younger, wellness-minded demographic that has fueled the brand’s growth thus far.

New Product Gallery: March Madness As Expo Innovation Wave Hits

In one of largest and most comprehensive monthly galleries yet, we highlight some of the new releases from across the beverage world that you would likely have seen at this year's Expo West, featuring innovations in dairy, plant-based, energy, functional drinks and more.

Reed’s: Q4 2020 Boosts Outlook for Continued Growth

Volume gains and reduced discounting helped craft soda maker Reed’s report a nearly 50% increase in net sales during Q4 2020, according to an earnings report released by the company yesterday.

Beak & Skiff Launches the First USDA Certified Organic CBD Sparkling Water

Beak & Skiff Research, the newest business division of Beak & Skiff Apple Farms, has announced its organic sparkling water infused with full spectrum hemp extract is now available to be purchased online ($39.95 for 12 cans + free shipping) and shipped to all 50 states.