Any hope of containing the rapidly-escalating global plastic waste crisis seems to have melted down after international negotiations on a framework to curb pollution collapsed over the weekend.
Days away from BevNET’s winter events in Marina Del Rey, the hosts discuss the legal battle between lifestyle fitness brands Prime and Mas+ by Messi and why it may help one company more than the other, regardless of the outcome. They also sample a big brand’s take on an ethnic classic and explain their love/hate relationship with an emerging brand.
In Japan, some of the country’s oldest sake brewers are eagerly awaiting a decision next month on their bid for the rice wine to win recognition as a UNESCO Intangible Cultural Heritage, a commendation reflecting the depth to which the beverage is tied to national pride and tradition. Other ambitious brewers, meanwhile, are just as eager to buck tradition altogether.
Shot maker Vitamin Energy is gunning for the king of the category. The startup brand filed a lawsuit last week against 5-Hour Energy owner Manoj Bhargava and the brand’s associated companies, alleging it has violated U.S. antitrust and false advertising laws, wielding an unfair monopoly over the energy shots business.
After Hurricane Helene pulled its production facility off its foundation, Asheville Tea Co. has used "unbridled optimism" as it rebuilds amid a challenging climate for raising new capital.
Josh White, the co-founder of pioneering canned water brand Cano Water, explains why he describes himself as “an accidental entrepreneur,” how a cold email helped the company land its first major retailer and how the brand is leaning into its British roots as it expands distribution into the U.S.
Big-brand portfolio reshuffling isn’t going to all of a sudden clear a pathway to acquisition for tiny brands to get scooped up by huge food concerns – at least not right now. Instead, strategics are looking for those billion-dollar acquisitions that can bring them tangible revenue gains.
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Spirits giant Sazerac manages approximately 500 brands across beer, wine and spirits, yet president and CEO Jake Wenz insists the company is still “focused.”
The family behind Langers Juice Company never imagined it would get into the soda category when it founded the health-minded business back in 1960. But in 2024, up is down and soda is good for you (well, better-for-you to be completely accurate).
Logan Paul and KSI’s Prime Hydration is hitting back at Mark Anthony Brands’ Más+ by Messi, a sports drink developed in collaboration with soccer legend Lionel Messi, claiming that visual similarities between the brands is creating consumer confusion.
San Francisco-based flavored water brand Hint announced it has landed two seasoned beverage executives as new leaders for the company.
In this week’s NPG, we settle in for a hot cup of “Death,” call up Three Spirit for botanical drink, and highlight a new set of collagen-packed kefirs from Lifeway.
Collaborations – including a tomato-based wine co-created by Pizza Hut, a marketing campaign featuring a partnership between sex workers and a non-alcoholic spirit brand, and a partnership between candy startup Better Sour and Disney – anchor this episode.
