Top Feature

Gopuff Goes Supersized Amidst Fears of Shortages

As consumers and companies become more fearful of looming economic challenges, Gopuff’s solution is to go big. The ecommerce grocery platform announced today a new multipack line of bulk products called GoXL, with over 300 items available for home delivery.

One Mother of a Rebrand: Guayakí Becomes Yerba Madre

Guayakí this morning debuted a full rebrand under a new name: Yerba Madre. According to the company, the name – which means “Mother Herb” – is intended to be both easier for consumers to remember and more representative of its diverse set of suppliers and partners across South America.

Marketing: Wildwonder, Le Mini Macaron Toast to ‘Feeling Good’

Female AAPI-founded brands Wildwonder and Le Mini Macaron are coming together for a pair of co-branded releases: a new limited-time RTD, Cherry Lemonade, and a nail lacquer kit. Plus news from 818 Tequila, Happy Products, Brew Dr. and Almave.

Beverage Investment Warmup on Tap for 2025, Investors Say

Brand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate that the outlook is trending positive on the investment front.

Vita Coco: Q1 Sales Come Out Swinging, But Tariffs Raise Uncertainty

The Vita Coco Company kicked off 2025 with a bang as the company touted double-digit net sales growth across all territories in its Q1 earnings report today. Net sales for the company were up 17% in the quarter to $131 million, with the U.S. growing 24% and international sales growing 36%, according to the company.

Legal: Mondelez Tells Ghost Hands Off Our ‘Kids’; Ex-Celsius VP Gets 13 Months

Two Mondelez subsidiaries in Illinois are demanding Ghost stop marketing products featuring Sour Patch Kids, Chips Ahoy!, Swedish Fish, Oreo and other well-known trademarks, arguing that the energy drink brand violated a 2018 licensing agreement when it was acquired by Keurig Dr Pepper (KDP) last year.