Functional beverage startup Wet Hydration has closed a $4.5 million funding round, backed exclusively by private investors, as the brand looks to amp up its market presence this year with new innovation and key new personnel hires, including a former Celsius sales executive.
U.K.-based functional beverage maker TRIP Drinks expanded its reach to Target stores across the U.S. this month, bringing the brand’s total global distribution footprint to 40,000 doors.
Nixie Beverage Company has landed a $26.9 million investment as it scales deeper into the zero-sugar soda set.
Hand Family Companies (HFC) has made a blockbuster deal to add Stone Distributing Company and Classic Beverage in Southern California to its newly formed Sunset Distributing subsidiary, the multistate independent Anheuser-Busch distributor announced today.
The On Premise universe grew in December, particularly driven by openings of Casual dining outlets, which were the most common venue type.
Advocating for the federal government to untangle distilled spirits from tariff policy was the major theme at the annual Distilled Spirits Council of the U.S. (DISCUS) conference in Washington D.C. this week.
In this week’s new products gallery, we take a look at co-branded launches from Starbucks and Nespresso, Bang and Any Means Possible, and VMI Sports and PEZ. As well, we feature multipack launches from Electrolit and St. Cecilia Soda.
Tilray Brands announced its launch into intoxicating hemp drinks last year, Ty Gilmore, the company's president of North America, chatted about the strategy it is taking to the category.
Clean ingredient energy drink maker Lucky Energy has secured a new tranche of growth capital as it looks to double down in key markets while broadening its team.
Despite announcing a double-digit decline in Q4 net sales on Wednesday, soda maker Reed’s expressed confidence that its de-levered balanced sheet and enhanced financial flexibility will help it return to growth in 2025.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Rebecca Bernard, the founder of Empire City Brand Builders, who shared her thoughts, questions and feedback with the participants.
Unwell Hydration Kiwi Pineapple Unwell Hydration is the new beverage play from podcaster Alex Cooper (of Call Her Daddy fame) in collaboration with Nestlé. The initial line of three flavors…
That’s still an ambition over the long term, said Squier in an interview last month, with the forthcoming launch of a new four-SKU line of hemp THC-infused seltzers reflecting how the brand is responding and adapting to practical consumer demands — while trying to adhere to its craft-forward approach.
In the latest new spirits roundup, KOTA liqueur and Pegasus Distillerie release unique herbal liqueurs, Stephen Curry takes a shot at 4,000-day aged whiskey, and Lo Siento's Caliente spices up the Fireball occasion with a cinnamon-infused tequila.
