Since its founding in 2015, the CPG sales agency, specializing in retail execution for emerging brands, has grown to over 100 clients in 35 states, with 85 full time employees and plans to expand the team to over 100 by January 2025. The firm works with companies such as Olipop, Poppi and Guayaki, among others.
In this week’s new products roundup, The EVERY Company teams up with Landish Foods to launch a new line of ready-to-mix powders, MTN DEW gears up for the Fourth of July with a Red, White and Blue collection and New Beverage Showdown semifinalist Lily unveils its latest non-alcoholic functional beverage flavor.
BevNET Live Summer 2024 Day Two featured speakers talking about operating in a tough economic climate, how to work in conjunction with retailers to scale and what it means to build a brand platform.
Pretty Tasty was crowned the champion of New Beverage Showdown 27 today, joining an elite cohort of beverage brands such as Cann and Health-Ade that have also claimed victory in the bi-annual pitch competition.
Continuing its mission to make tea more accessible across North America, DAVIDsTEA today announced its first foray into the ready-to-drink category with a three-SKU line of sparkling cold brew teas.
Non-alcoholic beverage sales accelerated during the two-week period ending June 1, with volume sales picking up as pricing eases, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
BevNET Live day one brought everything from tactical discussions on navigating emerging challenges as a first-time entrepreneur and how to embrace novel marketing opportunities to insight into the current climate for investment and much more. Check it all out here.
Six startup beverage brands emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 27 at BevNET Live Summer 2024, presented by Coca-Cola North America New Revenue Streams.
Nixie is expanding out of flavored sparkling water and launching a line of organic, zero-sugar sodas in three, classic flavors: Classic Cola, Root Beer and Ginger Ale.
There’s no question that powerhouse national distributor UNFI’s new Simplified Supplier Approach (SSA) is more streamlined than previous agreements. But that’s about the only thing everyone will agree on.
CPG services provider Advantage Solutions Inc. and innovator platform L.A. Libations (LAL) are forming a joint venture, dubbed Relentless Advantage, to help LAL-affiliated brands to expand nationwide more readily outside of the company’s SoCal backyard.
Andrew Benin, the co-founder and CEO of Graza, talks about how the olive oil brand and viral sensation has developed influencer relationships “at scale,” why taking a bet on the upside has guided its demand planning strategy, being an “early team-led company” versus a founder-led one and his nuanced perspective on profitability.
Anything can go viral these days, even smashing a can. Yesterday non-alc cocktail Mixoloshe gets a new name, SMASHD, paying homage to its viral social media campaign that amassed over 120 million views and gained a half million followers on Instagram.
Mocktail Club, maker of a line of non-alcoholic canned cocktails, announced today it has received an investment from spirits industry capital and brand building firm Pronghorn, aimed at helping the Washington, D.C.-based business expand across the country.
