Headlines

Kratom Beverage Brand Mitra-9 Seeks to Toss Class Action Suits

Kratom and kava beverages maker Mitra-9 Brands is seeking to toss a pair of proposed class action lawsuits against it, including one case in which the plaintiff claimed to have bought Mitra-9 products before the company existed.

Nielsen Look-In: Soft Drink Sales Slowed in Late September

It’s becoming a familiar story: weaker volumes again weighed down sequential non-alcoholic beverage sales growth in the two-week period ending October 4, according to Goldman Sach’s latest analysis of NielsenIQ data, including xAOC and convenience, plus Amazon.

Barebells Launches Protein Soda As Category Expands

Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.

Taste Radio: What Happens After You Sell To Starbucks? For George Howell, Everything.

Specialty coffee pioneer George Howell shares how a long-term vision and a commitment to quality over trends helped reshape American coffee culture, even after Starbucks acquired his original brand. He also reveals the little-known origins of the drink that would become the Frappuccino, critiques why many cafés fall short on customer experience, and explains his unapologetic views on flavored coffee.