Wells Fargo Securities’ latest report covering Nielsen xAOC (expanded all outlets combined) year-over-year sales data indicates that dollar sales of soda declined by 0.2 percent in the four-week period ending December 26, with a 2.3 percent increase in unit pricing failing unable to offset a 2.4 percent decrease in volume.
In a statement released to BevNET, Splash revealed that it has filed a claim against KonaRed Corporation “seeking to compel it to honor the parties’ 2014 distribution and marketing agreements.”
Here’s what we thought were the most important stories and trends that we followed throughout 2015.
Our most viewed stories centered around distribution moves, legal issues, and strategic investment.
In an interview filmed at BevNET Live Winter 2015, Rebecca Messina, VEB’s Senior Vice President of Marketing & Innovation, offers insight into how the Coca-Cola unit identifies high-potential growth brands.
Despite challenges building awareness and educating consumers about its uniquely formulated calorie- and sugar-free juices, Koa is making headway using a carefully planned marketing strategy to carve out shelf space in specialty and natural retailers in Southern California, Texas and parts of the Northeast.
Potential sale called a rumor by Talking Rain representative, but the company has looked into a sale in the past.
The new funding comes by way of increased contributions from the company’s original group of investors, alongside a new commercial banking partnership with Wells Fargo.
A near-avalanche of filings about the relative alcohol and sugar content of a stunningly popular beverage.
Harmless Harvest's recently appointed CEO, Gianella Alvarez, addressed the issue in a statement published on Harmless Harvest's website, saying the company is currently working alongside "FDA regulators, other oversight agencies and expert consultants" to make "process enhancements" that will ensure compliance with the FDA's regulatory regulations.
No matter how hackneyed a play the copycat energy shot might be, there are plenty of brand owners tinkering with the possibility that they can extend their platform into pocket-sized bottles.
According to company press releases issued Monday, Evolve Kefir and Sap on Tap will collectively enter more than 3,600 new stores beginning in 2016.
Responsibility for the firm will now lie with Debbie Wildrick and Craig Fortin, currently MetaBrand’s chief strategy officer and President and chief operating officer, respectively.
Suja has rebranded its mainstream-oriented line of high pressure processed (HPP) juices and smoothies, dropping the word Essentials from its labels and more prominently calling out the products’ organic formulation and ingredients.
