In an op-ed published in The Wall Street Journal on Wednesday, Coke’s chairman and CEO Muhtar Kent said that the company had made mistakes in the way it has “engaged the public health and scientific communities to tackle the global obesity epidemic that is plaguing our children, our families and our communities,” saying that the approach “is not working.”
“Since we started, we’ve shipped over 40 million bottles of Suja,” Church said. “With Coke and the right construct of an arrangement, we could go from 40 million to a billion. It just gets us super-excited about the pathway to building a much bigger business.”
Expanding upon a commitment to sell food items made without artificial ingredients, Panera Bread today announced plans to add offerings from Blueprint, Harmless Harvest and Joia to its bottled beverage lineup.
Also going national are Uncle Matt’s Orange Turmeric and Orange Coconut offerings offerings, which can be found at select Whole Foods and Kroger grocers.
The list, which ranks companies based on revenue growth over the past three years (and at least $2 million in 2014 revenue) included just a handful of non-alcoholic beverage brands, but most of those that did make the cut are featured in the top fifth of all included companies.
Surging demand for “green juice” is one clear example of Americans’ growing interest in bitter vegetables and greens.
The deal indicates $170 million valuation for the premium sports drink brand Mike Repole and Lance Collins (of vitaminwater and Fuze fame, respectively) launched in 2012.
The manufacturing, shipping, and distribution capabilities for Campbell's new Fresh division will depend on Bolthouse’s strong cold-chain capabilities, but the brand also plans to keep innovating.
BevNET recently spoke with Harmless Harvest co-founder Justin Guilbert to discuss in further detail why the company removed "100% Raw" and "Never Heated" from its labels and also addressed several questions as to whether external pressures, litigation and/or an updated formulation played a role in the updated positioning.
Unsurprisingly, some health experts are criticizing the nonprofit’s agena. New York University professor of nutrition, food studies and public health Marion Nestle calls GEBN, whose website is registered to Coca-Cola’s Atlanta headquarters, “a front” for the soft drinks kingpin.
BevNET has learned that the Coca-Cola Company will invest $90 million in Suja as part of a deal that will give the soft drink giant a path to owning the juice maker in three years.
Boasting higher fiber and protein counts than current green beverages on the market, Mamma Chia founder and CEO Janie Hoffman believes that the four-SKU line has the potential to “evolve the greens category in a way that we haven’t seen.”
Can ready-to-drink tea enjoy a full-on “third wave” like coffee currently is, and if so, what’s it going to take to get there?
Harvest Hill will support the new revamp with an array of promotional efforts, including “print and digital advertising, free standing inserts, and in-store and social marketing.”
