Trading Up in Tea
Although tea is generally perceived as a better-for-you beverage, millennials are changing the way brands in the category think about innovation.
Headlines
Fat Profits! The Rise of Keto Beverages
While diet trends come and go, the rapid rise of the ketogenic diet represents a new variation on the evergreen low-carb approach to nutrition.
Indra Nooyi To Step Down as CEO of PepsiCo
Indra Nooyi is leaving PepsiCo as its CEO, ending a run of nearly quarter century of leadership roles at the company. In that time Nooyi became an influential and progressive voice for the beverage industry in corporate America.
Brand Profile: Mother Kombucha Goes Deep in Florida
Looking to create a drink that goes down easy in the Florida heat, Mother founder Tonya Donati has crafted the brand’s identity and products around a light, approachable, and healthy formulation.
League Leaders: BodyArmor, Vitamin Water Take Divergent Paths in Marketing
In steering their respective brands through the modern marketing landscape, better-for-you sports drinks BodyArmor, an independent brand, and Vitamin Water Active, released by The Coca-Cola Company, are taking two distinct approaches to showcasing athletes as part of their 2018 campaigns.
Humm Develops Non-Alcoholic Kombucha Brewing Process
Bend, Ore.-based kombucha maker Humm has developed a new proprietary fermentation process that the company says prevents the liquid from reaching an alcohol by volume (ABV) of over 0.5 percent.
Leaning In To Beverage: 31 of the Most Powerful Women in the Industry
This year’s list identifies female executives, entrepreneurs and leaders who have the ideas, influence, authority, money, and knowledge to affect the beverage business – both short-term and long-term.
Researchers Predict 3 Shifts Influencing Food
Mintel and Innova shared data on new consumer desires and innovation areas that researchers think will last.
Gallery: July’s New Product Launches
In this gallery, we spotlight a handful of notable new product launches from July, including new plant-based SKUs for Rebbl and Forager Project, a single-serve bottle from Dahlicious and shelf-stable cold brew coffees from Marley.
Molson Coors Canada Announces Non-Alc Cannabis Bev Venture
Molson Coors Brewing Company today reported its second-quarter earnings, however the financial results took a backseat to news that its Canadian business division had formed a joint venture with a Quebec cannabis company.
Elevator Talk: Poppilu Looks to Bring Consumers Back to Lemonade with Antioxidants
In this week’s episode of Elevator Talk, meet Poppilu -- a brand that’s trying to disrupt the refrigerated juice category starting with a health-forward lemonade. Tune in to hear Melanie Kahn, Founder of Poppilu, discuss how the Chicago-based brand is using aronia berries and fresh ingredients to bring consumers back to lemonade, touting high antioxidants and less sugar.
Bulletproof Raises $40 Million in CAVU-Led Series C
Nutritional supplement company Bulletproof 360, makers of Bulletproof Coffee products, has raised $40 million in a Series C funding round led by previous investor CAVU Venture Partners, the company announced in a press release Tuesday.
Coke Pulls Remaining Brands From Big Geyser
The Coca-Cola Company’s fruitful partnership with one of New York’s powerhouse beverage distributors appears to be ending, as the soda giant confirmed it is pulling Honest Tea, Zico coconut water and Hubert’s Lemonade products from Big Geyser’s DSD network.
Taste Radio Ep. 122: How Rip Van Wafels Tore Up the Playbook and Took the Tech World By Storm
In this week’s episode, we’re joined by the young, ambitious leaders of two trendsetting brands: Rip Pruisken, the co-founder and CEO of fast-growing snack company Rip Van Wafels, and Ely Key, the co-founder, president and CEO of innovative beverage maker Up Mountain Switchel.