BodyArmor will debut its first TV spot Wednesday night with a 30-second commercial designed by retired L.A. Lakers superstar Kobe Bryant. The commercial, which will air on TNT during the NBA playoffs, kicks off a multimillion dollar ad campaign that is set to be the sports drink brand’s largest to date.
Lifeway Foods is facing a class-action suit alleging that it deceived customers in claiming its Plain Kefir is “99 percent lactose free," while the ex-CEO of Jammin' Java reaches a settlement with the U.S. Securities and Exchange Commission.
In an interview with BevNET, Laufer said he was motivated by the “social and environmental impact that I could be a part of.”
Last week BevNET sat down with IRI CEO and president Andrew Appel who discussed the global market research firm efforts to detangle and optimize an ever-evolving and complex web of sales and consumer data, why he believes that “voice is the next platform” for data collection and how IRI is expanding its use of artificial intelligence to "automate away the simple."
Chuck Engle joins REBBL as the its senior vice president of sales, while Rusti Porter, a former vice president of marketing at Kraft Foods-owned jerky brand Krave, was appointed as senior vice president of marketing.
Elmhurst Milked unveiled its premiere line of non-dairy products — dubbed “milked nuts” — at Natural Products Expo West in March in four varieties: almonds, cashews, hazelnuts, and walnuts.
The San Francisco-based Full Harvest, founded by Christine Moseley, a former head of business development at Organic Avenue, has raised $2.35 million thus far, having brought in $350,000 from The Impact Engine, Astia and Wilson last May.
The Austin, Texas company announced this week that its entire six-flavor line will be available in 1,472 Target stores nationwide. The rollout is in process and expected to be completed by the first week of May
After launching its Green ADE line at select CostCo locations in Texas in January, the new line of flavored lemonades will soon be expanding throughout the country in retail and grocery, with plans to extend into more CostCo regions, Meijer stores in the midwest, and for a a full line launch in the New York City metro area.
The results concluded that ultra-lightweight bottles can negatively impact the effectiveness of recycling systems, while showing that the a majority of the bottles tested showed significant issues in recyclability, based on Association of Plastic Recyclers (APR) guidelines.
Adam Melonas has a pretty simple mission: he wants you to eat tasty, healthy snacks. The Australian-born chef and entrepreneur is the founder and CEO of Chew LLC, a Boston-based food incubator, whose primary focus is to recreate legacy snack brands from “the ground up, inventing new processes to make them more nutritious and delicious every time.”
Energy drinks again saw modest growth last month while CSD continued to slip behind in sales, according to the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage analysis for the four-week period ending on March 25.
Balance Water names Brian Pear as the company’s new CEO, while McDonald's taps the CMO of Pepsi's Global Nutrition Group for its top marketing role.
In Press Clips: PepsiCo has pulled the plug on a major marketing campaign featuring celebrity Kendall Jenner following a hailstorm of criticism about one of its ads. JAB Holding Co. will add another major feather to its cap with the acquisition of fast-casual restaurant Panera Bread.
