Headlines

Press Clip: What Pepsi Learns from Falling Behind

In an Atlantic Monthly article published today, a former marketing director for Coca-Cola suggests that PepsiCo executives should not overreact to their flagship brand’s recent tumble in the CSD category…

Consumers Go For Good Looks — In Packaging

Talk about “the total package.” The key ways to get consumers to grab your beverage over a competitor’s is to have a good looking, functional package — but also to…

Haralambos Adds Brands, And a Chunk of California

Key Southern California beverage distributor Tony Haralambos has had a busy few weeks, adding several very new entrepreneurial brands to the Haralambos Beverage Co. portfolio. But he didn’t stop there,…

New Hires: ZICO, PepsiCo, IBWA

Some of the latest hires in the beverage world… ZICO Pure Premium Coconut Water has announced that Steven Houston has joined the company as Vice President of Manufacturing.  A 25-year…

“G” Symbol Still Lags the Lightning Bolt

The kids are catching on to the meaning of “G,” but when it comes to the logo’s overall impact, Gatorade might be better off hoping that lightning strikes twice. That’s…

Coast Brands Starts Incubation Program

There’s a new small-brand incubator in town, but it’s attached to a much larger brand engine: Coast Brands Group. Coast, which went into business last year as a way to…

Cargill Feels Way to Better Taste

The food giant Cargill says it has sweetened the diet soda dilemma by introducing a new approach to formulating better-tasting diet beverages, a system called TasteWise. The product of seven…

2011 Nightclub & Bar Show Recap

The 2011 Nightclub & Bar Convention and Trade Show took place at the Las Vegas Convention Center on March 8th and 9th. Attendees were club, bar and restaurant owners and…