Sports Drinks

We are all for line extensions, but does anyone out there have any idea what Gatorade Mainline is? We only ask because we’ve never heard of it, but it’s outselling Tiger. Which has to be very upsetting, if you’re Gatorade, which just spent the house on Tiger. At a time when our good friend Dean Kamen just modifi ed his Segway personal transport system for golfers, the sweat factor for that sport just went down even further. Fore!

SMOOTHIES Dollar Sales Change vs. year earlier

Category Total $1,640,383,000 4.2%
Gatorade $631,574,000 -9.1%
Powerade $250,792,900 18.5%
Gatorade Rain $158,434,700 21.1%
Gatorade Frost $142,170,900 -1.7%
Gatorade All Stars $134,871,200 18.1%
Gatorade Fierce $89,942,660 -6.4%
Gatorade X Factor $80,369,760 -16.3%
Gatorade AM $72,419,160 1,152.4%
Gatorade G2 $23,005,330 N/A
Powerade Option $19,635,530 18.8%
Gatorade Xtremo $11,714,170 30.9%
Private Label $9,288,071 22.2%
Gatorade Mainline $7,524,708 N/A
Accelerade $3,142,951 -68.8%
Heading Up: Gatorade AM
SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart

RTD TEA Dollar Sales Change vs. year earlier

AriZona $293,270,300 6.4%
Lipton $274,273,000 47.6%
Snapple $132,873,800 12.5%
Lipton Brisk $88,137,160 2.4%
Diet Snapple $83,345,500 -2.9%
Nestea $66,143,790 31.9%
Lipton Iced Tea $45,662,930 -20.4%
Private Label $36,158,960 12.4%
Nestea Enviga $29,509,830 596.9%
Lipton Pureleaf $24,834,590 N/A
Heading Up: Enviga 52 Weeks through 2/24/08
SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart

ENERGY Dollar Sales Change vs. year earlier

Red Bull $349,869,100 21.6%
Monster $139,991,400 38.4%
Rockstar $97,503,740 23.6%
Full Throttle $43,356,780 -8.0%
Amp $29,346,620 16.9%
SoBe No Fear $24,080,220 -33.8%
Monster XXL $14,498,790 114.7%
SoBe Adrenaline Rush $14,320,240 -21.8%
Rockstar Juiced $12,955,140 248.7%
Amp Overdrive $10,543,270 2,714.7%
Heading Up: Amp Overdrive 52 Weeks through 2/24/08
SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart

RTD COFFEE/CAPPUCCINO Dollar Sales Change vs. year earlier

Frappuccino $191,001,800 6.6%
Doubleshot $25,817,410 -8.2%
Starbucks Iced Coffee $14,084,940 40.1%
Bolthouse $12,243,100 21.5%
Doubleshot Light $11,034,640 28.9%
Godiva Belgian Blends $8,598,640 95.4%
Cinnabon $2,129,647 1,411.2%
Private Label $1,575,670 921.1%
Hillside $728,217 162.5%
Starbucks Cappucino $590,469 65,332.3%
Heading Up: Cinnabon 52 Weeks through 2/24/08
SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart

CONVENIENCE/PET
STILL WATER Dollar Sales Change vs. year earlier

Private Label $665,827,000 21.5%
Aquafina $507,128,300 -1.0%
Dasani $448,575,700 0.0%
Glaceau Vitaminwater $425,631,300 125.0%
Poland Spring $246,581,400 -5.6%
Propel $192,242,200 -1.4%
Arrowhead $184,197,600 5.0%
Deer Park $140,962,900 -1.4%
Nestle Pure Life $124,100,400 32.8%
Crystal Geyser $108,800,500 11.2%
Heading Up: Glaceau Vitaminwater 52 Weeks through 2/24/08
SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart

IMPORT BEER Dollar Sales Change vs. year earlier

Corona Extra $483,936,384 -1.4%
Heineken $321,705,728 5.3%
Corona Light $134,499,072 7.2%
Tecate $95,462,272 11.5%
Heineken Light $73,540,968 24.1%
Modelo Especial $61,353,712 12.9%
Newcastle $52,913,748 8.2%
Guinness Draught $51,032,192 5.5%
Labatt Blue $49,438,152 -0.9%
Becks $44,606,104 -11.4%
Heading Up: Heineken Light 52 Weeks through 2/24/08
SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart

DOMESTIC BEER Dollar Sales Change vs. year earlier

Bud Light $1,451,717,888 3.3%
Miller Lite $747,077,504 3.5%
Budweiser $738,134,336 -3.5%
Coors Light $664,185,088 6.0%
Natural Light $296,983,904 1.0%
Busch Light $220,814,720 4.4%
Michelob Ultra Light $212,028,768 4.2%
Miller High Life $181,333,024 3.2%
Busch $171,693,968 1.1%
Miller Genuine Draft $160,060,160 -7.0%
Heading Up: Coors Light 52 Weeks through 2/24/08
SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart