SPOTLIGHT CATEGORY

SPARKLING WATER

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)

52 Weeks through 5/4/17

There’s no letup in the continued growth of LaCroix, which is inching closer to Talking Rain in overall sales. But there’s also no letup in ongoing category innovation: Perrier and Polar have both broadened their brands with hot new flavors and packaging formats, and are finding themselves growing faster even than the high-velocity category they call home. Topo Chico continues to impress, as well as innovate, and is prepping to push further outside of its Texas home base as the year goes on. Glaceau’s sparkling Smartwater is starting to enter the conversation as well.