Channel Check: What’s Hot and What’s Not

SPOTLIGHT CATEGORY: Domestic Beer

Behold the power of the low-carb lifestyle: it brought back a brand from the brink. The Michelob platform has certainly had its ups and downs but seeing the past year’s growth behind its low-carb “Ultra” line (as if anyone can even find high-test Michelob anymore) it’s got to be a relief for the AB-InBev team to see some wins on the board. Craft brewers are starting to rethink their own high test strategies in response, as well, as we’re starting to see more light and sessionable items come onto the market.