Channel Check: What’s Hot and What’s Not
SPOTLIGHT CATEGORY: Bottled Water
The functional still brands are moving up. Life WTR, Essentia, even Propel are ahead of category growth at a time when big brands Nestle, Dasani, and Aquafina are slipping a bit. Smart Water continues to be a stalwart for Coke, while Fiji is slowing but hasn’t lost its pulse during its DSD shift. If CORE makes the rankings by this time next year, it could be bad news for the island brand, however.
Receive your free magazine!
Join thousands of other food and beverage professionals who utilize BevNET Magazine to stay up-to-date on current trends and news within the food and beverage world.
Receive your free copy of the magazine 6x per year in digital or print and utilize insights on consumer behavior, brand growth, category volume, and trend forecasting.
Subscribe