Channel Check: What’s Hot and What’s Not
Wondering how some of the HPP platforms are doing? Check out these two categories for a quick read: Pressed Juicery continues to move forward in retail, while the Evolution Fresh/Bolthouse pair owned by Generous Brands seems to be spinning its wheels a bit. That’s similar to competitor platform Suja: the publicly traded mashup of parent brand and Vive Organic is showing growth from Vive shots, but similarly lackluster trends, especially around the green juices that helped put it on the map. Meanwhile, SolTi just pulled in a $30 million investment and its sails are showing tailwinds.
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