How Generous Brands is Working to Become the ‘Goldilocks of Strategics’

At BevNET Live Winter 2025, Generous Brands Chief Transformation Officer Todd Putman dove into the company’s unique position as an early-stage strategic acquirer and how the company strives to be the “Goldilocks of strategics” that can target brands that are “not too big and not too small” and grow mature brands into its existing platform.

White House Issues Executive Order to Reschedule Cannabis

President Donald Trump issued an executive order on Thursday directing the U.S. Attorney General to move cannabis from a Schedule I to Schedule III controlled substance, marking a watershed moment in the history of U.S. marijuana policy and a significant step forward for the nascent THC-infused beverage industry.

PepsiCo Restructures North America Leadership Team

PepsiCo’s leadership structure is getting a year-end refresh with a string of organizational changes announced Wednesday morning. PepsiCo North America CEO Steven Williams has been appointed EVP and Vice Chairman, Global Chief Commercial Officer and Corporate Affairs.

Mark Anthony Brands Reshapes C-Suite With New CEO

Mark Anthony Brands founder and chairman Anthony von Mandl will step down as CEO and has appointed vice chairman Phil Rosse to succeed him, according to a memo shared with distributors.