Copyright 2003, CCNMatthews
Clearly Canadian Beverage Corporation today announced the launch of “Discover Clearly Canadian”, a new Canada-wide instant win consumer sweepstakes giveaway. The “Discover Clearly Canadian” promotion offers consumers the chance to win one of five grand prize trips or 600,000 discounts at Canadian Sheraton and Westin Hotels.
“We are excited to present this under-the-cap promotion to our Canadian consumers. This sweepstakes provides tremendous added value at point-of-purchase, since every cap is a winner. This national Canadian promotion provides Clearly Canadian with another key brand building element for the efforts of our sales team and distribution partners in 2003,” says Jonathan Cronin, Vice-President of Marketing at CC Beverage (U.S.) Corporation, a subsidiary of Clearly Canadian.
Support for the “Discover Clearly Canadian” promotion includes point-of-sale materials, public relations activities and in-store merchandising. The sweepstakes offers 600,000 specially marked bottles of Clearly Canadian(R) sparkling flavoured water which are beginning to appear on shelves in convenience and grocery stores across Canada. The five grand prizes consist of a vacation package offering five days/four nights for two at a participating Westin or Sheraton hotel in Canada, including round-trip, coach airfare for two from major airports serviced by Air Canada. All specially marked bottle caps contain a discount coupon valid for 10% off weekend rates at all participating Sheraton and Westin hotels in Canada.
In May 2003, Clearly Canadian and the Canadian Tourism Commission announced their partnership on a national U.S. retail under-the-cap sweepstakes. Clearly Canadian has now created this strategically targeted campaign for its Canadian consumers. Sponsors of the “Discover Clearly Canadian” promotion include Starwood Hotels and Resorts Worldwide, Inc., one of the world’s largest hotel and leisure companies. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of numerous hotels and resorts. Also partnering in the promotion, the Canadian Tourism Commission is dedicated to promoting the growth and profitability of the Canadian tourism industry by marketing Canada as a desirable travel destination.
Complete details and prize/discount redemption information for the “Discover Clearly Canadian” sweepstakes can be obtained by visiting the Clearly Canadian website at www.clearly.ca and selecting the “Sweepstakes & Promotions” link on the home page.
Industry-led, market-driven and research-based, the Canadian Tourism Commission is a Crown corporation that works in partnership with the tourism private and public sectors to market Canada as a four-season destination.