The Beverage Group Acquires Bahia

The Beverage Group, Inc., a wholly-owned subsidiary of AMCON Distributing Company (AMEX:DIT), has acquired the assets of Bahia Company, producers of the Bahia Aguas Frescas Brand.

“This acquisition provides us a rare opportunity to expand into this emerging market segment,” said Stephen Sparks, President of The Beverage Group. “We believe that this traditional Hispanic refreshment beverage will be embraced by loyal Hispanic consumers and translate into an exciting beverage alternative for the broader population.”

“Bahia Aguas Frescas is made with traditional ingredients and has the familiar quality of the home-made version,” Sparks added. Bahia is available in a wide variety of flavors including such exotic blends as Tamarindo, Jamaica, Horchata, and Guayaba. Packaged in a 16 oz. bottle, Bahia Aguas Frescas will begin to roll-out regionally at select convenience, grocery, and club outlets in the first quarter of 2004.

According to Sparks, “The Bahia Aguas Frescas launch will be supported with geographic promotional and advertising programs targeting consumers seeking a new, exciting refreshment alternative.”

In addition to this full-line of traditional flavors, Bahia also offers both a regular and spicy Clam-Tomato blend. This popularly-priced, flavor addition is available in 16 oz and 32 oz sizes.

The Beverage Group markets a portfolio of beverage brands in the rapidly-growing premium beverage segment through traditional channels of distribution including major grocery and drugstore chains, convenience stores, natural food stores, mass marketers, club stores, military base, as well as food service and institutional outlets.

The Beverage Group is a wholly-owned subsidiary of AMCON Distributing Company, an $800 million publicly-traded consumer products distribution company serving more than 7,500 stores in the Great Plains and Rocky Mountain regions. AMCON Distributing Company, an Omaha, NE based distributor of consumer products also owns Hawaiian Natural Water Co., Inc. which bottles and distributes the Hawaiian Springs brands and The Healthy Edge, Inc.

Chamberlin’s Natural Foods, Inc. and Health Food Associates, Inc., both wholly-owned subsidiaries of The Healthy Edge, Inc., operate health and natural product retail stores in central Florida and the Midwest under the names Chamberlin’s Market & Cafe and Akin’s Natural Foods Market.

For more information about AMCON Distributing Company or The Beverage Group, visit their Web sites at: or

This news release contains forward-looking statements that are subject to risks and uncertainties and which reflect management’s current beliefs and estimates of future economic circumstances, industry conditions, Company performance and financial results. A number of factors could affect the future results of the Company and could cause those results to differ materially from those expressed in the Company’s forward-looking statements. Moreover, past financial performance should not be considered a reliable indicator of future performance. Accordingly, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 with respect to all such forward-looking statements.

CONTACT: The Beverage Group, Inc.
Archie J. Thornton, 760-730-3199