Jones Soda Listed in 201 Cost Plus World Market Stores

Jones Soda Co. (the “Company” or “Jones Soda”) (OTC:JSDA) (TSXVE:JSD) announced today that it has received a listing to sell its Jones Soda line in all 201 Cost Plus World Market stores throughout the United States.

Effective late November 2003, six Jones Soda flavors, including Cream Soda, Green Apple, Berry Lemonade, Orange & Cream, Strawberry Lime and Crushed Melon, will be available for sale in all 201 stores and all new stores opened thereafter.

Cost Plus, Inc. (“Cost Plus”), headquartered in Oakland, California, currently operates in 26 states under the names “World Market” and “Cost Plus World Market.” Cost Plus currently has 201 stores and reported annual revenues in 2002 of approximately $700 million. Cost Plus stores feature an ever-changing selection of casual home furnishings, housewares, gifts, decorative accessories, gourmet foods and beverages.

Peter van Stolk, President & C.E.O., stated, “We are excited to have secured another national listing with such a unique and premium retailer for the Jones Soda brand. Cost Plus World Markets is a high-profile account that will provide increased national exposure for the Jones Soda brand.”

Headquartered in Seattle, Washington, Jones Soda Co. manufactures its Jones Soda, Jones Naturals, Jones Energy and Whoopass brands and sells through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you’d never expect to find a soda.

This press release contains forward-looking statements and projections concerning the Company’s plans, strategies, expectations, predictions and financial projections concerning the Company’s future activities and results of operations and other future events or conditions, and are “forward-looking statements” as defined by the Private Securities Litigation Reform Act of 1995. Words such as “expect,” “believe,” “anticipate,” “may,” “will,” “plan,” “intend,” “estimate,” “could,” and other similar expressions are intended to identify these forward-looking statements. In particular, statements in this release regarding potential growth opportunities, working capital and cash flow management, operational and expense controls, future profitability and results of operations are forward looking. Statements in this press release, and elsewhere, that look forward in time or include anything other than historical information involve risks and uncertainties that may affect the Company’s actual results of operations. These statements by the Company are subject to certain risks, including, among others, future demand for Jones Soda, Jones Naturals and Whoopass, competition from other businesses providing similar products, the ability to maintain profitability and control expenses and the Company’s ability to successfully execute its business strategy. These and other risks and uncertainties are discussed in more detail in the Company’s periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, which are available at the SEC website at

The Toronto Venture Exchange has not reviewed and does not accept responsibility for the adequacy of the content of the information herein.

CONTACT: Jones Soda Co., Seattle
Jennifer Cue, 206-624-3357