‘Juice Guy’ Tom First Invests in Boston-Based Prezza Technologies

Prezza Technologies, a leading developer of survey software and information collection applications, is pleased to announce the addition of Tom First as chairman and principal investor.

First, along with his partner Tom Scott, founded Nantucket Nectars in 1990, a juice company that is widely recognized as a pioneer in the new age beverage market. Over the course of his twelve-year tenure as co-CEO of Nantucket Nectars, First created one of the most widely recognized brands in New England. Nectars reported annual net sales of $66 million before it was acquired by Cadbury-Schweppes in 2002.

Says First regarding his investment in Prezza Technologies, “Current and relevant data was essential to the decisions that helped grow Nantucket Nectars. Collecting and analyzing data from our customers, sales force, and consumers was always a critical but expensive, and inherently time-consuming element of our success. Prezza Technologies’ suite of products allows companies to be extremely targeted and efficient in their data collection. My decision to invest in Prezza was largely driven by the potential broad market reach that I believe they possess.”

Along with his financial investment in Prezza Technologies, First brings to the table a well-respected entrepreneurial reputation and more than ten years of solid experience building and running a multi-million dollar corporation. According to First, Prezza’s flexible business model, which has allowed for relatively swift penetration into the survey software market, created an ideal investment opportunity. “Prezza has built an impressive suite of products and a customer base that, with a considerable list of Fortune 500 corporations, rivals many of its much larger competitors. The structure of the company has allowed them to be flexible and adjust to changes in the market and the needs of their customers. Their success to date has been impressive, but I believe our partnership will bring Prezza to the next level even more rapidly.”

About Prezza Technologies:
Prezza Technologies, Inc. was founded in 2002 and is located in Cambridge, MA. Prezza’s primary business is the development of software applications for dynamic surveys, form creation, and data collection and processing. The company’s core product, Ultimate Survey, allows customers to create forms and surveys ranging from the simple to the complex, without involving skilled IT resources beyond the initial application installation. This design significantly reduces the cost and time required to collect data. To date, Prezza’s survey software and form products have been adopted by more than 1000 companies around the globe, including approximately 100 of the Fortune 500. Learn more by visiting Prezza’s web site, http://www.prezzatech.com.