Greensboro, NC June 8, 2005 – Source Beverages adds new Source® BURN2 to its popular energy drink lineup after a year in development. The 16-ounce product rolls out immediately.
BURN2 is infused with antioxidants, red Korean ginseng, electrolytes and B-vitamins, plus it is formulated with Nitrous M, a potent version of arginine for even more energy.
“Our original BURN 8.4-ounce is so strong, we couldn’t just double the formula for our 16-ounce,” explains Tyler Benedict, president and founder of Source Beverages. “So we tweaked the formula and added new ingredients to enhance its effectiveness.”
Keeping with the BURN tradition, BURN2 is stronger than other energy beverages. It has about 10 percent more caffeine than Monster and Rockstar. The caffeine in BURN2 is from guarana and pure caffeine, and because it has NO high fructose corn syrup, it offers a crisp, refreshing citrus flavor with low sodium.
“We invested more time to bring BURN2 to market to develop a superior product in this category,” Benedict states. “With red Korean ginseng, Nitrous Malate” and a full roster of vitamins, BURN2 gives consumers a decidedly better energy drink choice.”
The 16oz category exploded last year and with BURN2, Source Beverages delivers a competitive advantage to its retailers and distributors. Profit margins for retailers and distributors are substantially better than the competitions’. Source Beverages is keeping the BURN name to capitalize on the brand awareness and its award-winning design. Source BURN packaging won several Addy awards from the American Advertising Federation.
“Our flavor, powerful ingredients and shelf appeal continue to set us out front in the energy category, and they come together bigger and better with BURN2,” says Benedict.
The Source® line of alternative beverages includes the world’s strongest and healthiest energy drink, Source BURN® and zero-carb Sugar Free Source BURN®, named Best New Product of 2004 by Stagnitos New Products Magazine. With or without the carbs, BURN delivers a tasty, crisply carbonated blend of 118 mg of caffeine, guarana, ginseng, taurine, vitamins B-6 and B-12, and antioxidants A, C and E in every can. Uniquely formulated for burning up the track or burning the midnight oil, you’ll find Source BURN and zero-carb Sugar Free Source BURN in bike shops, nightclubs, bars, cafes, gyms and convenience stores all across the U.S. Source Beverages are manufactured by P.R. Performance Inc. For more information, call 336.540.9476 or visit www.sourcedrinks.com