Southern Wine & Spirits Will Distribute Hiball in California

SAN FRANCISCO, CA – Todd Berardi, founder of Hiball Inc., announced today that the company has reached an agreement with Southern Wine & Spirits of America, Inc., the nation’s largest beverage distributor, to distribute Hiball Energy Club Soda and Hiball Energy Tonic Water throughout California.
The exposure provided by Southern Wine & Spirits’ comprehensive beverage network of major grocers, liquor stores, restaurants and bars will expand Hiball’s reach throughout Northern California over the next three months and will continue to Southern California thereafter. Following this initial rollout in California, Hiball will be well positioned to make its products available in Arizona, Colorado, Florida, Hawaii, Nevada, New Mexico and the Pacific Northwest over the next year.

“Our partnership with Southern Wine & Spirits will be a key factor in reaching more of our customers. Southern Wine & Spirits’ expertise in sales, marketing and merchandising will help augment the tremendous positive response the brand has already received locally” says Berardi, who has been selling, promoting and marketing Hiball in a grass roots fashion over the past nine months.

Hiball energy-enhanced beverages are revolutionary in the sense that they taste identical to traditional club soda and tonic water, while offering the consumer enhanced physical energy and mental alertness through a proprietary formula. Hiball Club Soda has only five calories and zero carbohydrates or sugar, providing the product with tremendous potential both as a mixer and stand-alone energy drink. Hiball Club Soda is ideal for the health conscious consumer, or simply those who don’t want the high-sugar, medicinal aftertaste of most energy-enhanced beverages.

Hiball energy-enhanced beverages are packaged in 10-ounce printed glass bottles with a re-closeable cap, and are available for purchase as single-serve bottles as well as four-packs. Hiball can be found currently at select markets, liquor stores, restaurants and bars throughout Northern California. Additional energyenhanced beverages are in development and will be released in late 2005.

For mor information Contact: Todd Berardi, Founder & President of Hiball Inc. tel: 415.269.2003 or Southern Wine & Spirits of Northern California tel: 510.477.5500

About Hiball Inc.
Hiball Inc. is a California Registered Corporation that produces and markets Hiball energy-enhanced beverages. Visit for more information.

About Southern Wine & Spirits
Southern Wine & Spirits of America, Inc. is the nation’s largest wine, spirits and non-alcoholic beverage distributors, with current operations in 12 states and pending acquisitions in seven states. The multi-state distributor currently operates in: Arizona, California, Colorado, Florida, Kentucky, Hawaii, Illinois, Nevada, New Mexico, New York, Pennsylvania and South Carolina; and has pending acquisitions in the additional states of: Maine, Massachusetts, New Hampshire, New Jersey, North Carolina, Vermont and Virginia. On a national basis, Southern Wine & Spirits of America, Inc. employs more than 8,500 team
members. Visit for more information.