@@img1PURCHASE, N.Y. – There’s a new addition to PepsiCo’s non-carbonated beverage portfolio – a line of flavored milk beverages called Quaker Milk Chillers. They’re made with 2% reduced-fat milk and fortified with calcium and seven essential vitamins. Available in three flavors – chocolate, strawberry and vanilla – Quaker Milk Chillers will hit stores in the Northeast and Mid-Atlantic United States beginning this week.
“Many people want the health benefits of milk but they don’t like the taste of plain milk. Quaker Milk Chillers enable them to get many of milk’s nutrients in the form of a great-tasting beverage without all of the calories and sugar found in most flavored milks,” said Chad Dick, director of marketing innovation, Pepsi-Cola North America. “So when it’s time for a snack, we hope people will reach for Quaker Milk Chillers rather than a cookie or a candy bar.”
Quaker Milk Chillers will be available in 14-ounce single-serve plastic bottles in convenience stores, grocery stores, drug stores, mass merchandisers, school vending machines and select foodservice accounts. They are sweetened with a blend of natural and no-calorie sweeteners including sucrose, sucralose (Splenda), and acesulfame potassium. They have a similar nutritional profile to plain 2% reduced fat milk and qualify for PepsiCo’s “smart spot” symbol because they contain 45-50% less sugar than the leading flavored milks and are an excellent source of calcium.
In addition, because they are produced using leading-edge aseptic technology, Quaker Milk Chillers have a six-month shelf life, which is significantly longer than that of most flavored milks and plain milk products (which can range from two weeks to three months).
Quaker Milk Chillers will be supported with radio advertising and a sampling/grassroots tour that will kick off this fall.
Quaker Milk Chillers are products of Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com), the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. The company’s other U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Aquafina Flavor Splash, Aquafina Sparkling, Dole juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
For additional information, contact Lisa Castaldo, Pepsi-Cola North America, 914-253-2664 or email@example.com.