@@img1VANCOUVER, CANADA, February 8, 2006, LEADING BRANDS, INC. (NASDAQ: LBIX), North America’s only fully integrated premium beverage company, announces the launch of LiteBlueT Reduced Calorie Blueberry Juice Cocktail. The product will initially be available in a rectangular 64oz (1.89 liter) PET bottle.
Sweetened with a combination of cane sugar and Splenda® brand sweetener, LiteBlueT contains 50% less calories than the Company’s successful line of TrueBlueT Blueberry Cocktails. LiteBlueT is available in two great flavors: traditional Blueberry and new Blueberry Raspberry. As with TrueBlueT, each 16oz (500ml) glass of LiteBlueT contains as much juice as a full serving of fresh blueberries (1).
Leading Brands Vice-President of Marketing, Joanne Saunders added: “Unlike other reduced calorie juices, LiteBlueT is true to the flavor profile of TrueBlueT with a fresh, natural taste. All of our research and taste testing showed that consumers overwhelmingly love the taste of TrueBlueT and we were able to capture that in this new, lighter formulation.”
Ms. Saunders continued: “Incorporating Splenda® brand sweetener was important to us as it is widely recognized as the zero calorie sweetener of choice. Splenda® no calorie sweetener is made from sugar so it tastes like sugar. The blend of cane sugar and Splenda® gives LiteBlueT a refreshing fruit flavor without the unpleasant aftertaste associated with other reduced calorie beverages.”
Please refer to www.trueblueberry.com for more details on TrueBlueT and LiteBlueT or call 866-685-5200.
1 According to Canada’s Food Guide, one serving of fresh blueberries equals ½ cup.
About Leading Brands, Inc.
Leading Brands, Inc. (NASDAQ:LBIX) is North America’s only fully integrated premium beverage company. The Company’s unique Integrated Distribution System (IDS) T offers turnkey, one-stop shopping to food and beverage brand owners, including manufacturing, distribution, sales/marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TrueBlue®, LiteBlueT, TREK® Sports Drink, Soy2O®, Country Harvest® Juices, Caesar’s® Bloody Caesar Cocktails, Brand X Originals®, InfinityT Sparkling Mountain Spring Water and Cool Canadian® Mountain Spring Water.