@@img1March 2006 – Hansen Beverage Company, a leading marketer and distributor of natural beverages and energy drinks has launched FIZZIT, a new line of Vitamin and mineral supplement mixes that provide consumers a natural way to stay healthy and energized.

FIZZIT is a great-tasting effervescent vitamin and mineral supplement that is made with natural flavors, vitamins, minerals, herbal extracts, antioxidants and electrolytes. The FIZZIT range contains nutrients that support immunity strength, physical and mental energy, heart health, good metabolism, cell defense and healthy joints, bones, hair, skin and nails.

FIZZIT is sold in boxes containing 24 individual packets, and its primary vitamin and mineral formula is available in three flavors (lemon lime, strawberry, green tea) as well as a variety box containing 8 packets of each flavor. In addition, FIZZIT has three functional formulas: Joint Formula (raspberry), Immune Support Formula (orange) and Women’s Health Formula (cranberry).

FIZZIT contains 1000 milligrams of Vitamin C from seven mineral ascorbates, which is the equivalent of eight glasses of orange juice, and includes 32 mineral complexes and B vitamins. It is recommended that each packet of FIZZIT be combined with 4-6 ounces of cold water or juice. Adults can take 1-3 packets daily as desired.

“Most people don’t like taking vitamins and other supplements in the form of pills,” said Tom Davis, PhD, technical director for Hansen Beverage Company. FIZZIT gives people a convenient and better-tasting way to get their daily dose of vitamins and minerals.”

Recent surveys have shown that approximately 80 percent of people in the U.S. do not receive the recommended five daily servings of fruits and vegetables that provide sufficient amounts of key vitamins and minerals needed for a healthy diet. Studies have also shown that only 25 percent of adults in the U.S. take multi-vitamins on a regular basis.

FIZZIT helps people who do not eat a balanced diet, or who regularly eat processed foods, get nutrients they are missing” said Davis. FIZZIT also makes it easier for health conscious consumers to maintain a healthy lifestyle.”

Because FIZZIT is effervescent, meaning it dissolves when mixed with water, it is more readily and effectively absorbed by the body than traditional pills, and enables people to digest larger amounts of multiple minerals and vitamins.

The suggested retail price for FIZZIT vitamin and mineral formulas is $7.99 per box; functional formulas are $9.99 per box. FIZZIT is available at select supermarkets, drug and health food stores across the country and at online retailers such as www.drugstore.com. More information on FIZZIT, its benefits and ingredients can be found at www.drinkfizzit.com.

Hansen Beverage Company is a subsidiary of Hansen Natural Corporation (NASDAQ:HANS). The Hansen’s® brand has been established for over 70 years. For more information, please visit www.hansens.com.