Clearly Canadian Appoints New Director of Sales

Vancouver, British Columbia May 2, 2006 – Clearly Canadian Beverage Corporation announced today that Leo J. Novosel, a former Snapple Zone Vice President, has been contracted as the Director of Sales of Clearly Canadian Beverage Corporation.

Mr. Novosel, who currently has his own beverage consulting company, has a long history of superior results in the beverage industry, starting with A & W Brands in 1983 and recently working with the Snapple Beverage Group, where he grew revenues in his “Zone” to over $100 million. Stated Mr. Novosel, “I am privileged to be joining the new Clearly Canadian team, and look forward to working with a name like Clearly Canadian that, over the years, has built such a high level of consumer loyalty and brand awareness. I am greatly encouraged by the corporate turnaround that is already underway, and am very optimistic about the new product lines being developed.”

Brent Lokash, President of Clearly Canadian stated, “Leo Novosel brings a vast amount of knowledge in regards to the strategies and structures of selling consumer beverages through top tier distribution networks into which we currently sell. He is the right person to head up our sales efforts and represents the level of professional we are seeking as we continue to strengthen our position in the New Age beverage category.”

About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian(R) sparkling flavoured water and Clearly Canadian O+2(R) oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at