CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB: CCBEF) announced today that Steve Nash, two-time NBA Most Valuable Player, has entered into a worldwide product endorsement relationship with Clearly Canadian. This three-year exclusive agreement names Steve Nash as Clearly Canadian’s official spokesperson and appoints Mr. Nash to the Clearly Canadian Advisory Board.
“I have been very selective about the companies I have had relationships with over the years,” said Nash. “The Clearly Canadian relationship is a natural fit for me. Not only are we both from British Columbia, but it is a company with great products which I enjoyed while I was growing up in Canada. I was also drawn to Clearly Canadian because it is a company that understands its responsibility to give back to those less fortunate. I believe working together we can bring great exposure and results to the company’s wonderful products and charitable initiatives.”
Mr. Nash, a three time NBA All-Star and regarded as one of the great team players in NBA history, recently took the NBA’s Phoenix Suns to the Western Conference finals for the second year in a row. He was recently named one of the “100 Most Influential People” in TIME Magazine’s annual issue. His strong connection to Clearly Canadian’s home country was evident at the 2000 Olympics in Sydney, Australia where he passionately captained Canada’s national basketball team to a successful berth in the quarter-finals of the tournament.
Mr. Nash will energize the company and support its objectives of re-establishing its core brand of sparkling flavoured waters and launching exciting new product lines. He also plans to play a significant role in supporting Clearly Canadian’s recently announced Global Water initiative, in which the company aims to be directly involved in building safe drinking water systems in Central and South American villages. This initiative, which commences this year with projects in Guatemala and Nicaragua, is designed to help developing nations access safe and clean water.
Stated Brent Lokash, President of Clearly Canadian, “I cannot think of a better spokesperson for our company. Steve Nash has a reputation for superior results through hard work, dedication and perseverance. We have admired these traits for years and watched and rooted for him as he has risen through the ranks of the NBA to ultimately become a two time/back to back MVP, joining the likes of Magic Johnson and Michael Jordan.” Continued Mr. Lokash, “We are elated by this relationship and believe this gives us a tremendous boost in our stated mission, to once again become a preeminent name in the beverage industry.”
About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian(R) sparkling flavoured water and Clearly Canadian O+2(R) oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at www.clearly.ca.