Los Angeles – April 2, 2007 – Froid, LLC launched its line of innovative ready-to-drink (RTD) organic coffee beverages at the All Things Organic Trade Show and Expo in Chicago, Illinois in May, 2006. Nearing the one year anniversary of the product launch, Froid has not only added a chai tea flavor, but also gained national distribution within the year.
Being the first to offer organic bottled RTD coffee and chai tea beverages, Froid has caught the attention of distributors and retailers nationwide who are looking to take advantage of the growing organic products marketplace.
Gaining popularity on both coasts, Froid has now been picked up by distributors such as; United Natural Foods Inc. (UNFI East& West), Nature’s Best, Haddon House, Distribution Plus Inc. (DPI), and Tree of Life. With the acquisition of widespread distribution, Froid can be seen in an array of stores from major chain grocery stores such as Wegman’s and Food Emporium, to cafés, health food stores, convenience stores, and specialty stores like Harry & David, Whole Foods, and Bristol Farms. Assuring its place in the organic beverage market, Froid is soon to be carried by Albertsons, Food Lion, Gristedes, Publix, and Vons, to mention a few.
Froid’s motto; “Formulated by Nature, Made by Mother Earth,” encompasses Froid’s down to earth approach to the beverage industry; and this recent growth has not changed Froid from its consumer friendly roots. This is evident in the company’s consumer friendly website www.drinkfroid.com, where web surfers can send in pictures, comments, read the latest news and even buy a case or two of the product from the “Froid Shop” which allows consumers, and “mom and pop” retailers to purchase Froid on the web.
Distributors and retailers can visit Froid at the All Things Organic Trade Show and Expo in Chicago, Illinois May 6th-8th, 2007 and the NNFA trade show July 21st and 22nd in Las Vegas, Nevada.
For more information about Froid, call 866-46-FROID (866-463-7643) or visit www.drinkfroid.com.
Froid is a trademark of Froid, LLC.