LOS ANGELES, Calif. (June 8, 2007) – Reed’s, Inc. (OTCBB: REED.OB), is the number one sugar and fructose sweetened soda brand in the natural channel, beating out international brand names like San Pelegrino and Orangina.
According to SPINS, a market research and consulting firm for the natural products industry (SPINSscan Natural, 52 Weeks Ending 4/21/07), Reed’s Ginger Brew Extra is the top selling sugar and fructose sweetened soda item in the natural products industry, within the United States, followed by Virgil’s Root Beer, Reed’s Ginger Brew Premium and Reed’s Ginger Brew Original – all Reed’s, Inc. products. Not only did Reed’s and Virgil’s beverages make the top four of over 600 sugar and fructose sweetened sodas, it claimed seven of the top twelve spots.
“As more and more consumers become aware of what their food and beverages are really made from, they appreciate Reed’s authentic taste and natural ingredients and increasingly are recognizing Reed’s Ginger Brews and Virgil’s Root Beers as premier all-natural brewed soft drinks within the marketplace,” said Chris Reed, Chief Executive Officer and President of Reed’s, Inc. “Consumer demand for all-natural, health-promoting beverages like Reed’s and Virgil’s is demonstrated by SPINS’ retail sales data and Reed’s net sales, which have increased 52.2 percent in the first quarter of
2007 from the first quarter of the past year at Reed’s, Inc.”
About Reed’s, Inc.
Reed’s, Inc. develops, manufactures, markets and sells innovative, all natural, non-alcoholic beverages, candies and ice creams. Its non-alcoholic Ginger Brews are unique in the beverage industry being brewed from fresh ginger, spices and fruits. Award-winning gourmet product lines include:
Reed’s Ginger Brews, Reed’s Ginger Juice Brews, Reed’s Ginger Candies and Reed’s Ginger Ice Creams. Additionally, the Company has acquired Virgil’s Root Beer and China Cola product lines. Reed’s products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed’s, please visit the company’s website at: www.reedsgingerbrew.com or call (800) 99-REEDS.
San Francisco-based SPINS was founded in 1995 as the first company to offer natural products movement data to the industry. Today, it is the premier provider of industry reporting and consulting services for this rapidly expanding sector. SPINS’ comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services. For more information, visit www.spins.com.
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed’s goals and strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.